VICE partners with STACK on new youth money platform

VICE Media has announced a partnership with youth-geared financial services app STACK on a new platform that promises to bridge the gap between lifestyle and finances.

FREE—MONEY BY VICE is an evolution of VICE’s MONEY section, which was launched in 2016 under the guise of making the financial landscape more digestible for millennials.

“VICE and STACK are both dedicated to disruption in their respective fields,” Dominique Delport, VICE Media’s president of International and Chief Revenue Officer, said in a statement. “Our mutual goal is to reinvent the relationship that youth have with money and we are excited to be providing content dedicated to that.”

FREE—MONEY BY VICE will feature stories on spending, saving and entrepreneurship, geared to a youth audience. Early offerings include stories like “How To Buy a Home On a Single Income” and “Investing in Nostalgia is Possible Even if You Didn’t Grow Up in the 80s” featuring a Toronto-based Magic: The Gathering investor providing insight on how to make money in collectibles.

STACK will also be the title sponsor for Daily VICE, which will expand its editorial mandate to include a weekly money show, as well as content focusing “on the passion points that money allows you to buy: music experiences, fashion, food, art and travel.”

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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