Tag: Reach
NLogic announces upcoming launch of ‘Video Planner’
NLogic has announced the upcoming launch of Video Planner, a cross-platform reach/frequency calculator built on Numeris' Video Audience Measurement (VAM) dataset.
Aimed at helping agencies,...
Latest Nielsen audience data indicates radio expanding reach over television
AM/FM radio is now reaching 40% more American consumers, 18-49, than TV, according to Nielsen’s newly-released Total Audience Report for Q3 2023.
The report indicates...
Numeris says 88% of radio’s weekly reach maintained during pandemic
Numeris says radio has been able to retain 88% of its weekly reach during the pandemic in spite of the massive disruption of Canadians'...
