Tag: Measurement
Vividata and Ipsos partnering on new “future-proof” media measurement tool
Vividata and Ipsos have announced that they're partnering to create a "future-proof" methodology to measure the Canadian media and consumer market.
“As the media world...
Broadcast Dialogue – The Podcast: StatsRadio
Amidst the disruption of changing consumer viewing and listening habits, audience measurement has been challenged to keep up.
On this episode of Broadcast Dialogue...
