Tag: Attribution
Broadcast Dialogue – The Podcast: Is radio becoming obsolete to national...
Radio is still a cornerstone of many national media buys in Canada, but let’s be frank - it doesn’t deliver metrics that digital-first marketers...
Broadcast Dialogue – The Podcast: Andrew Snook talks Validate Audio Attribution
In part two of this sponsored series on Validate Audio Attribution, Andrew Snook, Director of Digital at Pattison Media, talks about the development and...
Pattison Media President Rod Schween talks ‘Validate’
One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data.
Pattison Media has developed...
