Tag: Attribution

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Broadcast Dialogue – The Podcast: Andrew Snook talks Validate Audio Attribution

Broadcast Dialogue -
In part two of this sponsored series on Validate Audio Attribution, Andrew Snook, Director of Digital at Pattison Media, talks about the development and...
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Pattison Media President Rod Schween talks ‘Validate’

Broadcast Dialogue -
One of the challenges of radio sales in the digital area is validating the effectiveness of radio advertising with quantifiable data. Pattison Media has developed...
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