All things Astral from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Astral
What Radio can learn from Out-of-Home (OOH) advertising’s resurgence
Back in 2017, out-of-home (OOH) advertising was at a crossroads, facing challenges like the loss of traffic cameras and counts it relied on to...
Regulatory, Telecom & Media News – Open letter to PMO appeals...
CBC/Radio-Canada, CityNews, Global News, OMNI, Quebecor, and TVO are among the broadcasters that have signed an open letter to Prime Minister Justin Trudeau appealing...
Astral Media co-founder Ian Greenberg dies
Astral Media co-founder and BCE board member Ian Greenberg passed away Tuesday. He was 79.
Along with his three brothers Sidney, Harvey and Harold, Greenberg...
Astral out-of-home president Karine Moses bumped to president, Bell Media Québec
Bell Media has promoted Karine Moses, president of its Astral out-of-home advertising division and head of Québec sales, to president, Bell Media Québec, effective immediately.
Based...
The DAX Audio Advertising platform is now available in Canada
The DAX Audio Advertising platform is now available in Canada, following the acquisition of the digital audio sales division of Canadian audio streaming solutions...
Astral strikes new partnership with Montreal’s Campsite
Bell Media’s out-of-home advertising division, Astral, has struck a new partnership with Campsite, a Montréal based leader in programmatic out-of-home campaigns. The agreement is...
Bell Media’s out-of-home advertising division, Astral, has launched a new programmatic...
Bell Media’s out-of-home advertising division, Astral, has launched a new programmatic solution for large format digital inventory. Using a self-serve platform powered by Hivestack...
