Tag: Advertorial

All things Advertorial from Broadcast Dialogue, Canada’s broadcast industry publication of record.

Scripts in Burli NE

We have taken a look before at some of the differences between Burli NE and Burli Newsroom when it comes to putting a script...

Customer Profile – Golden West

Working at Burli Software affords us a chance to work with some of the largest media companies in the world, and quite often requires...

CALLOUT RESEARCH TIPS PART 2: FROM SONG LIST TO SONG HOOKS

by Thomas Giger of www.radioiloveit.com Callout research not only tells you how your target audience feels about your main individual songs, but also about (the...

Editorial Workflow in Burli NE

When last we spoke about Burli NE, it was in pretty broad strokes.  We talked about what had and hadn’t changed from Burli Newsroom,...

Importing into Burli NE

Importing into Burli NE If you’ve ever used Burli Newsroom or NE, you know that one of Burli’s core strengths is the ability to automatically...

Customer Profile – Bell Media

Customer Profile – Bell Media Burli has developed a strong customer base around the world, especially in our home country of Canada.  We are fortunate...