All things Advertorial from Broadcast Dialogue, Canada’s broadcast industry publication of record.
Tag: Advertorial
Validate: Revitalizing Radio Advertising Measurement & Attribution in the Digital Age
The radio industry is facing a significant challenge in proving its return on investment (ROI) in today's digital age. Advertisers, drawn to the measurable...
Broadcast Dialogue – The Podcast: Ross Video’s Shawn Snider on the...
With the pandemic accelerating remote production, Shawn Snider, Ross Video's Vice-President of Production Workflow and Cloud Services, is our guest on this sponsored episode...
Dielectric FM Antenna Case Studies For High Power Regional, Translator, Community...
All Antennas Provide Standard Single Station Omni-Directional Service
FM Case Study Challenge #1 for medium/high power regional stations:
Major market broadcaster wanted to replace a single-station...
Broadcast Dialogue – The Podcast: Streaming Audio with Greg Ogonowski, President...
This special vendor spotlight is sponsored by Modulation Index and Audio Broadcast Canada.
In this episode, David and Jane Rusch of Audio Broadcast Canada are...
New Remote Codec Solutions for Radio Broadcasters
In an age when technology is advancing at a rapid rate, it is comforting to know that the equipment you buy today, will still...
The Shortcut to Digital Transformation in Radio
With radio, you’re in the business of selling ads that’ll drive leads and sales to your clients businesses. You know radio, your clients know...
The Ad Sales Rubik’s Cube
Data, Data, and More Data
The proliferation of advertising data is the epitome of a double-edged sword. On one side, we crave data and say...
How ‘Seeing Is Believing’ Drives Success For SDS
As SDS continues to innovate, adding new components to their top-ranked broadcast software, a consistent ‘old school’ truth becomes ever more apparent.
Nothings beats a...
StatsRadio™: Transforming the Business of Radio
StatsRadio™ co-founders Louis-Philippe Sutton and Benoit Pelletier have strong broadcast, agency and marketing backgrounds. In 2014, they predicted that without intervention, radio’s advertising dominance...
Customer Profile – Durham Radio
As a strong voice in the areas outside of Toronto, Durham Radio has been providing a critical aspect of the news that the stations...
