In addition to hosting Curiouscast podcasts on the Megaphone platform, Spotify will have access to select Curiouscast inventory to monetize via the Spotify Audience Network, an audio-first advertising marketplace that connects advertisers with listeners across a broad range of content on and off Spotify. According to Corus, Megaphone podcast publishers who have opted in to the Spotify Audience Network have seen “meaningful improvement” in their ability to monetize.
“Working with Spotify and Megaphone is the next step in our evolution as a network. We are excited to be working together to grow our audiences and provide new opportunities for our advertisers both in Canada and around the world,” said Chris “Dunner” Duncombe, Director of Streaming and Podcasting, Corus Entertainment, in a release.
“Audiences worldwide are tuned into digital audio at record rates and the numbers are rising,” added Emma Vaughn, Head of Advertising Business Development & Partnerships at Spotify. “Digital audio consumption surpassed radio for the first time in Canada last year according to a recent eMarketer study. Given this growth, we’re thrilled that leading publishers like Curiouscast are leveraging best-in-class tools across both Megaphone and the Spotify Audience Network to better monetize and measure their content.”
Corus launched Curiouscast in 2018. Among its more successful shows are Crime Beat, the 2020 winner of the Edward R. Murrow Podcast Award, which also airs as a television adaptation on Global TV and Hulu in the U.S. Other notable titles include 13 Hours: Inside the Nova Scotia Massacre; The Ongoing History of New Music; Dark Poutine; History of the 90’s; and The Peak Daily.
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