Rogers Sports & Media confirms layoffs at Pacific Content branded podcast division

Rogers Sports & Media has confirmed restructuring is underway at its branded podcast division, Pacific Content.

Acquired by Rogers in 2019, the branded content studio counts Ford Motors, Adobe, and Charles Schwab, among its clients.

The layoffs follow the recent appointment of Matt Mise to the position of Director, Podcasting & Head of Pacific Content. 

Rogers declined to comment on specific personnel changes or how many staff might be impacted.

“We’re proud of the reputation that Pacific Content has earned for itself as North America’s leading branded podcast company,” a Rogers Sports & Media spokesperson told Broadcast Dialogue in an emailed statement. “The quality of work produced by this team is best-in-class, and Pacific Content remains an integral part of Rogers Sports & Media’s digital audio business. We’re now structured in a more strategic way for continued success.”

Pacific Content has undergone a leadership drain over the past year with co-founders Chris Boyce and Steve Pratt departing the branded content studio last spring, followed just months later by Dan Misener, Director of Audience Development, and Jonas Woost, Director of Strategy. Misener and Woost have since co-founded podcast growth venture, Bumper

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Connie Thiessen
Connie Thiessen
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email -

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