Rogers Sports & Media has confirmed restructuring is underway at its branded podcast division, Pacific Content.
Acquired by Rogers in 2019, the branded content studio counts Ford Motors, Adobe, and Charles Schwab, among its clients.
The layoffs follow the recent appointment of Matt Mise to the position of Director, Podcasting & Head of Pacific Content.
Rogers declined to comment on specific personnel changes or how many staff might be impacted.
“We’re proud of the reputation that Pacific Content has earned for itself as North America’s leading branded podcast company,” a Rogers Sports & Media spokesperson told Broadcast Dialogue in an emailed statement. “The quality of work produced by this team is best-in-class, and Pacific Content remains an integral part of Rogers Sports & Media’s digital audio business. We’re now structured in a more strategic way for continued success.”
Pacific Content has undergone a leadership drain over the past year with co-founders Chris Boyce and Steve Pratt departing the branded content studio last spring, followed just months later by Dan Misener, Director of Audience Development, and Jonas Woost, Director of Strategy. Misener and Woost have since co-founded podcast growth venture, Bumper.
Subscribe Now – Free!
Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.
The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.
Let’s get started right now.