Robin LaRose returns to afternoon drive on Vancouver’s Rock 101

Veteran rock radio personality Robin LaRose has returned to the time slot he first held when he joined Vancouver’s Rock 101 (CFMI-FM) in 1992.

Following 25 years in middays, the veteran personality moves into afternoon drive, which Dean Hill retired from earlier in the summer after 26 years.

Robin LaRose

“The Robin move to afternoons was a group decision led by asking him if he was interested in the daypart change,” Dustin Collins, Program Director, Classic West, for Corus Entertainment, told Broadcast Dialogue in an email. “We wanted to respect his tenure with the station and the city and were prepared to either look for a new afternoon host or midday host depending on his decision.”

“He chose to move into afternoons where he actually started on Rock 101 back in 1992,” said Collins, who recently returned to Corus to oversee Rock 101, Q107 (CFGQ-FM) Calgary, and 92.5 The Chuck (CKNG-FM) Edmonton.

“So, I’m actively looking for someone great for the midday show now that I’m back in the TD Tower,” added Collins, who is coming off a two-and-a-half-year stint programming Pattison Media’s Vancouver stations.

LaRose’s show also airs in the 6 – 10 p.m. time slot on Q107 (CFGQ-FM) Calgary. He captured Best On-Air Solo Host (Music) – Major Market in Broadcast Dialogue’s 2021 Canadian Radio Awards.

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