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A recent report from Nielsen says Millennials, those aged 18 to 34, are not the most social media-addicted generation. Nielsen says Generation X, defined as anyone between 35 and 49, actually spends 39 more minutes on social media per week than Millennials. Gen Xers also spend more time consuming media in general, about 32 hours per week, while Millennials consume an average of 27 hours.
The Canada Media Fund (CMF) and Google Canada are launching a YouTube channel for iconic Canadian film and television content dating back to 1995. Working closely with film and television producers, unions, guilds and rights holders, the channel is being developed with support from Deluxe Toronto, BroadbandTV (BBTV), the Canadian Media Producers Association (CMPA), L’Association québécoise de la production médiatique (AQPM) and Telefilm Canada.
Internet penetration increased by 10 per cent in the last 12 months to hit 3.773 billion or 50 per cent of the world’s population, according to Digital in 2017, a report from social media management platform Hootsuite and agency We Are Social. Looking at data from 238 countries, the sixth annual report found global social media use increased by 21 per cent in the last 12 months, to 2.8 billion users. Mobile social media use increased 30 per cent year-over-year to surpass 2.5 billion users globally. Check out the slideshare here.
