Quebecor has announced the launch of new digital platform QUB radio that will feature live radio shows as well as a podcast library, with a focus on public affairs.
It will be available online at qub.radio, as well as the Journal de Montréal, Journal de Québec and TVA Nouvelles websites – and through the QUB radio, TVA Nouvelles and J5 apps. Listeners can also tune in via platforms like TuneIn, MyTuner Canada and others.
Quebecor has recruited Quebec media personalities including Mario Dumont, Benoit Dutrizac, Richard Martineau and Sophie Durocher back to the airwaves, along with new voices like Bianca Longpré, Geneviève Pettersen and Vanessa Destiné.
The platform’s podcast offerings will include on-demand streaming of QUB radio shows, interviews and program highlights, as well as a dozen original podcasts including several from Quebec production companies Magnéto and Transistor Media.
In a release, the company touts QUB radio as “an innovative audio project that positions Quebecor as a digital media leader in Canada.”
“Today marks the dawn of a new era for Quebecor,” said Pierre Karl Péladeau, president and CEO of Quebecor. “The introduction of our first digital radio service allows us to maximize our convergence strategy – just like we did 10 years ago with mobile services – as we launch an additional media platform to broadcast our high-quality content. We’re proud to offer Quebecers customized programming with the best local talent in a wide range of fields.”
“Digital audio is a growing part of the Quebec media landscape,” added Mathieu Turbide, vice-president, Digital Content, Quebecor. “Quebecers are changing their news and entertainment consumption habits, and we have to stay on top of these technological innovations. That’s why we’re introducing this digital radio offering, along with a podcast production and broadcasting platform, all designed to leverage our team’s strengths and diversify our audiences.”
The station will launch Monday, Oct. 15, starting at 6 a.m. with the morning show Dutrizac de 6 à 9.
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