Paul Larche, president and CEO of Larche Communications, will receive the 2019 Ontario Hall of Fame Award at this fall’s Ontario Association of Broadcasters (OAB) conference.
Nominated by the OAB board of directors, the award is presented to individuals who have spent the majority of their career working in private broadcasting and have demonstrated a commitment to broadcast excellence.
Larche has worked in media and marketing for over 40 years, starting his career at CKGB and CFTI-FM in his hometown of Timmins at the age of 15, working his way up from announcer to program director, then sales and eventually station manager. In 1986, he became general manager of CKSO and CIGM-FM Sudbury, before being appointed GM of the Telemedia Network Radio, overseeing its syndicated programming as well as the marketing and radio broadcast efforts of the Toronto Blue Jays and Toronto Maple Leafs.
Larche Communications was launched in 1995 when Larche purchased KICX 106 (CICZ-FM) Midland. In 2002, Larche launched KICX 96.5 in Kitchener/Waterloo, and in 2008, CICX-FM Orillia, rebranding as “The Dock.” In 2009, KICX 91.7 Sudbury went to air and in 2010, 92.3 The Dock (CJOS-FM) Owen Sound. The company grew from five employees to over 80.
Along with his daughter Jessica, Larche launched Larche Digital Media in 2012. Larche sold CIKZ-FM Kitchener to Rogers in 2008 and the company’s remaining radio assets to Bell Media in 2018. That same year it acquired the small and medium business enterprise digital division and hosting unit of Barrie, ON firm Tyger Shark.
LCI stations have won 25 industry awards, including the Ontario Association of Broadcaster’s Station of the Year and Community Support award. KICX 106 has been named the Canadian Country Music Association Station of the Year eight times, including 2013.
Larche and LCI have raised over $5 million with local initiatives like Radio for Radiation, Radiology and Cardiology campaigns. Larche is a past president of the OAB and sits on the board of directors of the Canadian Association of Broadcasters and Numeris. He is currently vice-chair of the Board of Governors for Georgian College and Royal Victoria Hospital Foundation.
The 2019 OAB Award Luncheon will take place Thursday, Nov. 7 at the Marriott Toronto Airport Hotel.
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