Pattison Media has announced it’s relaunching its Vancouver Alternative Rock station 102.7 The PEAK (CKPK-FM) on 102.7 HD2 next week.
Starting Monday, July 25, listeners will be able to tune in on any HD enabled car radio as well streaming platforms, including thepeak.fm and on The PEAK App. Morning show personalities Charis and Jeremy will continue to be heard on the station, in addition to Music Director Jason Manning.
“It’s really awesome to lead this team down this new and exciting path where we can defy the norm and build something really cool,” said Program Director Russell James, in a Pattison Media announcement. “The music has always been what has defined The PEAK and that is not changing. Moving away from traditional FM means there is more freedom with the playlist that offers favourite Alternative bands as well as discovering new ones that you won’t hear on most stations.”
The Pattison release also indicates the station will continue hosting fan experiences like the live PEAK lounge which allows listeners to get up close and personal with artists.
A CKPK-FM rebrand announcement is set for Monday that is anticipated to include Christy Farrell and Fraser Tuff, the morning show duo from Pattison’s 101.5 Today Radio Calgary (CKCE-FM), who have announced their relocation to Vancouver.
The rebrand comes amidst a number of format changes in the Metro Vancouver market. Pattison doubled down on its JR Country (CKJR-FM) brand earlier this month, introducing 89.5 JR Country (CHWK-FM) to Chilliwack, BC, replacing Classic Hits format 89.5 The Drive.
Rogers Sports & Media has also expanded Alternative Rock format SONiC RADiO to former KiSS-branded stations, 104.9 Vancouver, 107.5 Chilliwack, and 92.5 Abbotsford.
In the Spring PPM ratings, 102.7 The PEAK had a 3.0 share, 12+, and made gains with women, 25-54, achieving a 6.1 share, up from a 5.0 in the previous ratings release. Listening was also up with Men, 25-54, at 5.4%, up from 4.9.
Corus Radio alt rocker CFOX held the lead for M25-54 listeners, delivering a 10.0% share (down from 14.8%).
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