Paramount study dives into rapid growth of FAST services

More than half of Canadians are using FAST (Free Ad-Support Streaming Television) services as a companion throughout the day, according to a new research study from Paramount Global Streaming Research and Insights.

Exploring the rapid growth of the FAST channel universe, more than 5,000 consumers, ages 18-64, were interviewed across eight markets including Canada, Mexico, Brazil, Germany, SpainSweden, and the UK. The findings were presented by Christian Kurz, Senior Vice President of Global Streaming Research and Insights at Paramount, as part of the Connected TV World Summit in London.

The survey found that FAST services are growing rapidly for a few key reasons – like ease of use, taking the stress out of deciding what to watch, and providing an opportunity to explore from the comfort of home – ultimately addressing viewer needs in a way that complements other services, including those looking for background noise or ambience.

Key insights among Canadian consumers include that 78% of those interviewed find FAST services easy to use. FAST channels act as a companion throughout the day for 63% of Canadians interviewed, with 74% agreeing that there’s always something to watch. Over 80% are surprised by the amount of content available for free, while roughly 7.5 in 10 FAST users said they “love” having both live TV and on demand in one service.

The study also found that 72% of Canadians surveyed, and 69% overall, accept ads as part of the FAST experience. Across all categories, at least 70% of users across all markets surveyed say they would “enjoy or tolerate” seeing ads on FAST services, with movies (91%), tech/electronics (86%), and TV networks/shows (85%) the most popular. More than 71% of Pluto TV users in Canada said they are open to hearing about new brands when using FAST services.


Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required

 

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

The Weekly Briefing - Subscribe Now – Free!

It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Events / Conferences