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Online & Digital Media News – ZoomerMedia acquires blogTO

​​Moses Znaimer’s ZoomerMedia has announced it’s acquired Freshdaily Inc., owner and publisher of Toronto digital news and culture site, blogTO. “Thus far we have been edging our analog radio, TV, and magazine products and audiences into the digital domain,” said Znaimer, Founder and CEO of ZoomerMedia, in a company announcement. “In aggregate our digital properties today deliver over 50 million page views a year. This acquisition will add 350 million+ such views (and growing rapidly) and is also intended to kickstart a suite of new, mobile-friendly, digital offerings that we will soon announce.” Founded in 2004 by Tim Shore, blogTO purports to reach 6 million users a month and boasts 2.5 million follows across key social media platforms. ZoomerMedia says revenue and cost synergies are expected from audience integration and cross-selling of multi-platform offerings across online, radio, TV, print, as well as shows and conferences. Read more here.  

The Black Canadian Creator Directory is a comprehensive list of more than 400 Black Canadian bloggers, vloggers, social media influencers and podcasters that aims to not only showcase the sheer amount of Black talent north of the border, but also dispel the myth that Black Canadian creators are hard to find. Founded by Casey Palmer, creator of Casey Palmer, Canadian Dad; Sherley Joseph, founder of The Chonilla Network and the Black Canadian Creators Facebook group, and Kaya Marriott, creator of Comfy Girl with Curls, the directory is searchable by niche, name and city for anyone to find local Black creators. It’s jointly hosted by Palmer, Joseph and Marriott on their respective sites.

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