Online & Digital Media News – Pattison Media partners with Eagle Feather News

Pattison Media has established a partnership with Eagle Feather News to keep the Saskatchewan-based Indigenous publication going after a six-month hiatus. As part of the agreement, Pattison will support EFN Media with portal management, technical support, and help the publication meet its business goals, including sales strategy. In return, EFN will share content on Pattison Media’s news portals and provide access to its niche audience through an ad revenue and space sharing agreement. North Battleford station manager Mike Aimoe said the partnership will help promote and incorporate more content for readers reflective of the diverse cultures and perspectives of Indigenous peoples and communities in Saskatchewan. Up until this year, Eagle Feather News produced 11 issues per year and was considered one of the most widely-circulated Indigenous newspapers in Saskatchewan. The publication will transition to a digital-first approach, supplemented by a quarterly magazine.