Canada Media Fund (CMF) has published the first edition of Perspectives, a new publication from its Foresight and Innovation team. The inaugural issue, titled Flipping the Screen, dives into the digital creator economy, its contours, rules, and its changing face as it expands out of our phones to conquer larger screens, especially pertinent as the CMF launches its Pilot Program for Digital Creators.
BBTV Holdings, the Vancouver-headquartered creator solutions company, says total views in the third quarter of this year reached 103.6 billion, an 8% increase year-over-year, driven by a 115% increase in YouTube Shorts viewership to 53.0 billion views in Q3 2023. Monetization in the form of RPMs (Revenue per Thousand Views) was flat at $0.54, compared to $0.54 in Q2 2023 and declined by 38% compared to the previous year. The year-over-year decline in RPMs is a direct result of the emergence of YouTube Shorts viewership. Over time, based on industry stakeholder feedback, the company says it’s expected that the monetization of YouTube Shorts should improve to more closely reflect that of regular-length YouTube videos. Subsequent to quarter-end on Oct. 17, BBTV announced its plan to undertake a go-private transaction, subject to approval.