Wednesday, September 27, 2023

Online & Digital Media News – COPAs open for submissions

The Canadian Online Publishing Awards or COPAs are open to submissions until Sept. 30. All entries must have been produced between Sept. 1, 2022 and Sept. 30, 2023 to be eligible and meet Canadian content requirements. There are two categories any publisher can enter for free: Best Feel Good Story and Best Multi-Cultural Story. 

 

BBTV Holdings, the Vancouver-based digital content creator solutions provider, says YouTube Shorts now represents 52% of the company’s total views. Releasing financial results for Q2 2023 for the period ended June 30, the company says total views for the quarter reached 114.4 billion, a 20% increase compared to the previous year quarter, and a 1% increase compared to Q1 2023. The increase in views was driven by a 223% year-over-year increase in YouTube Shorts viewership to 59.8 billion views in Q2. Monetization in the form of RPM (Revenue per Thousand Views) ticked up by 2% to $0.54 compared to $0.53 in Q1 2023 and declined by 43% compared to the previous year. The company says the year-over-year decline in RPM is a direct result of the emergence of YouTube Shorts views. Over time, BBTV says it’s expected that the monetization of YouTube Shorts should increase to mirror those of regular-length YouTube videos. Excluding Shorts, the monetization of 54.5 billion regular form content views remained steady near typical rates at $1.14. 

Broadcast Dialogue
Broadcast Dialoguehttps://broadcastdialogue.com
Broadcast Dialogue is Canada’s broadcast industry publication of record. The Weekly Briefing from Broadcast Dialogue is distributed by controlled circulation every Thursday. Broadcast Dialogue content may not be reproduced in whole or in part without written consent of the publisher. To report a typo or error please email - corrections@broadcastdialogue.com

Upcoming Events