New Metric Media is expanding into podcasting and standup comedy, with SiriusXM veteran Ben Miner joining the Toronto studio as Vice President, Standup & Podcasts.
Miner will join New Metric in January, reporting to Founder and CEO Mark Montefiore.
Best known for producing Crave/Hulu series like Letterkenny and its spinoff Shoresy, Crave’s Bria Mack Gets A Life, and CTV/CW series Children Ruin Everything, the studio has also ventured into off-screen extensions like North America theatre tour, Letterkenny LIVE!, and the Shoresy Fall Classic, a series of sold-out hockey games featuring the Shoresy cast and NHL alumni.
Miner – a more than 25-year standup veteran himself – will lead development and programming of live standup opportunities, while working with talent to produce audio and video content for New Metric’s direct to consumer channels. He’ll also support its new digital studio operations at its Queen St. West headquarters.
Miner arrives from SiriusXM Canada where he’s had a two-decade run as a producer, programmer and host, most recently holding the title of Manager, Comedy, Sci-fi and Gaming Content.
“We are thrilled to welcome Ben to the team as he takes on this exciting role,” said Montefiore, in a company announcement. “With Ben’s passion for comedy and extensive experience in broadcasting and content development, we’re well-positioned to expand New Metric Media’s work with comedic talent globally and establish a strong presence across all parts of the comedy ecosystem. Ben’s leadership will be key as we bring new voices and unique comedy content to audiences everywhere.”