Numeris is on the hunt for a new President & CEO as the audience measurement agency announced Tuesday that Neil McEneaney is stepping down from the role effectively immediately.
The former CBC finance executive had held the role since 2016.
Sue Haas, the current President and COO of NLogic, will assume the CEO position on an interim basis while the company undertakes a search for a new leader.
“We thank Neil for his dedication, energy, and contributions to Numeris and the Canadian media industry. Over the past eight years, Neil has been instrumental in advancing Numeris’ measurement agenda, including the development and launch of VAM and Enhanced TAM. We wish him all the best in the future,” said Greg McLelland, Chairman of the Numeris Board of Directors, in an announcement.
Numeris said the leadership change aligns with its ongoing focus to meet the shifting needs of the Canadian media industry.
“Consumers have more ways to access video and audio content than ever before, which is creating exciting new opportunities for broadcasters, agencies and brands, but also presenting significant challenges in truly understanding the business impact of media investments in this highly fragmented environment,” the agency stated in a release. “As we continue to adapt to a cross-media landscape, there is a greater need for audience measurement that is transparent, standardized and privacy-compliant.”
“Now is the right time to boldly reimagine the role Numeris plays and how it can best support its clients and stakeholders,” added McLelland. “Media is a proven driver of business outcomes and as the industry continues to evolve in Canada, and indeed worldwide, Numeris must lead the way in Canadian measurement, embracing the new realities of this unique market. This leadership change sets the stage for the next chapter in measurement, as we continue to deliver a trusted trading currency for TV and Radio while moving swiftly towards more holistic measurement of both content and advertising.”
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