Dan Misener and Jonas Woost have announced new venture, Bumper, a podcast growth agency to help organizations maximize their return on audio portfolios.
Misener and Woost both departed Rogers Sports & Media-owned branded podcast studio Pacific Content in July.
Bumper is being founded on the idea that as the podcast ecosystem matures, brands need specialized help to create and execute audience growth strategies in the increasingly crowded podcast space.
The startup’s services include podcast audience development, marketing and promotions, and customized measurement solutions.
“Making a high-quality podcast is the first step. But to achieve real business results, you need to reach an audience that cares about what you have to say,” said Misener, in a release.
“Brands in podcasting have become increasingly sophisticated over the last few years. Gone are the days where simply producing a podcast was novel and exciting. Now clients are looking for specific outcomes and ways to measure those. That’s where we come in,” added Woost.
Both Misener and Woost have roots in radio. Misener was formerly a producer and tech columnist for CBC Radio, working on shows like Spark and weekend morning show, Go, among others. He joined Pacific Content in 2016, departing as Director of Audience Development. He’s concurrently taught podcasting extensively at the post-secondary level, including serving as the Broadcaster in Residence at the Allan Slaight Radio Institute at Ryerson University.
Woost joined Pacific Content in 2019, leaving the company as Director of Strategy. Prior to that, he was Executive Producer of Original Content at TELUS Storyhive and before that served as Managing Editor, at CBC Music for four years. Woost is not a stranger to the startup world, previously co-founding platform-agnostic, cloud-based ebook reader, Nimbi. Pacific Content founders Steve Pratt and Chris Boyce departed the company earlier this year.
Bumper will be attending Podcast Movement 2022, Aug. 23-26, in Dallas, where Misener will present a session on the power of “podcast neighbourhoods” and how podcasters can use them to discover, target, and reach new audiences.
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