The Hill Group of Companies, the parent company of Harvard Broadcasting, has acquired Regina-based agency Carbon Marketing to form Harvard Media.
Harvard Media will provide marketing solutions in both traditional and digital advertising spaces, according to a news release.
“The relationship between Harvard Broadcasting and Harvard Media will be a unique and powerful one. New and existing clientele will benefit from the synergies between radio and digital,” states the release.
“Harvard Broadcasting and Harvard Media fit together like peanut butter and jelly and we can’t wait to get started,” said Cam Cowie, Vice President and COO of Harvard Broadcasting. “Multi solution campaigns that maximize the strengths of both traditional Radio and Digital marketing better fit the needs of today’s local businesses. Combining Radio and Digital is a proven dynamic duo, consistently delivering a ‘Multiplier Effect’ on the ROI of advertising campaigns.”
Founded in 2008 as the internal marketing department for Capital Automotive Group, Carbon Marketing has previously worked to help build the digital brand of Harvard Broadcasting’s Regina radio stations and executed national campaigns for the Friends of the RCMP Heritage Centre, among others.
Harvard Media joins Harvard Energy, Harvard Investments, Western Surety, and Harvard Developments, among other companies under the Hill Group banner.
Today’s announcement comes on the heels of a similar move by the Jim Pattison Broadcast Group to acquire a minority stake in Edmonton digital agency Lift Interactive.
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