HomeLatest NewsFormer Pacific Content showrunners launch 'Sequel'...

Former Pacific Content showrunners launch ‘Sequel’ indie podcast studio

New independent podcast production venture Sequel has launched, co-founded by former Pacific Content showrunners Tori Allen and Andy Sheppard.

Allen and Sheppard, both former CBC Radio producers, started the “brand storytelling” venture in July in the wake of Rogers Sports & Media’s move to shutter its branded podcast division, which it acquired in 2019. UK-based podcast production agency Lower Street has since acquired the Pacific Content brand and trademarks, in addition to bringing a number of employees onto its team.

In a launch announcement, Sheppard said he and Allen, who have worked with clients including Charles Schwab, Morgan Stanley, OnStar and Red Hat, were lamenting the loss of the relationships built during their time with the branded content studio.

“As Pacific was shutting down, Andy and I realized we were having similar conversations with clients,” said Allen.

“They were really sad that the relationship with our team was going to end,” added Sheppard. “We started Sequel for them, but also to offer our expertise to a variety of organizations and budgets, without compromising on strategy or creativity.”

The duo has recruited a number of former Pacific Content colleagues, including Sound Designer Robyn Edgar, and showrunners Aparita Bhandari, Pippa Johnstone, Pedro Mendes, and Brittany Duggan.

“This team has a record of making podcasts that grow brand awareness and consideration, without feeling branded,” said Allen. “We wanted to keep the magic going.”

Morgan Stanley and Charles Schwab are among the clients the team is continuing to work with.

The startup has the blessing of Pacific Content Co-Founders, Steve Pratt and Jennifer Ouano.

“Andy and Tori are two of the smartest, most talented, and experienced creative professionals I’ve ever met,” said Pratt, in the company launch announcement. “They’ve assembled an incredible team and it’s exciting to see a brand new company emerge with such a great roster of clients.”


Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 30 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required

 

SUBSCRIBE NOW - IT'S FREE!

At Broadcast Dialogue®, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox—completely free of charge.

By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.

The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.
Please enable JavaScript in your browser to complete this form.

Your Subscription Information

Your Name
Your Email Address
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Your Company Information

A Couple Of Questions

Do you consider yourself retired?
Are you seeking employment opportunities?

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

Latest News

CRTC opens consultation on local radio news fund

The CRTC has opened a public consultation on a temporary fund to support local radio news. The commission announced in June that new funding collected...

Broadcast Dialogue – The Podcast: Community Radio Fund of Canada Executive Director Alex Freedman

$20 million dollars. That's how much in annual funding the Community Radio Fund of Canada (CRFC) is lobbying for, making the case that in...

Events / Conferences