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As I previously reported, 56 diary markets were discontinued by Numeris, leaving us with our current 22, reporting central area only. radioCount, using a different methodology has recently released their Fall book surveying 21 markets (Prince George withdrew). All 22 Numeris markets were measured under continuous measurement, using the Online Radio Diary. Today’s Numeris release covers the period of Sept. 9 to Nov. 3, 2024. Since Numeris was having difficulty getting sufficient sample, they also borrowed from previous releases for most markets. This includes weekly measurement from Nov. 6, 2023 to Nov. 3, 2024.
It is worth mentioning that AM/FM radio reached 82% of Canadians 25-54 in diary markets. This fall, 38% of Adult 25-54 listening occurred in their vehicles, while 33% of listening was done in the home.
Now, let’s take a look at five sample markets from the latest Numeris release:
Ottawa-Gatineau: Bragging rights at the top of the ratings heap go to CBC Radio One, well out in front delivering a 20.0% share for adults (up from 19.1%). CBC Radio One grabs the #1 spot with women 25-54, delivering an 11.5% share followed closely by Hot 89.9 with 10.6%. CBC Radio One holds the #1 spot for men 25-54, posting a 14.0% share, followed by CHEZ 106 at 10.1%. CBC Radio One boasts a lead for men 18-34 with a 15.4% share of hours tuned, followed by CHEZ 106 with 11.2%. For women 18-34, CBC Radio One has a lead, posting a 10.0% share, followed closely by Hot 89.9 with 9.9% and boom 99.7 at 9.9%.
Winnipeg: CBC Radio One grabs the #1 spot for adults with a 14.6% share of hours tuned, followed by CJOB with 13.6%. Top spot for women, 25-54, goes to QX104 Country with a 13.3% share of hours tuned, followed by Bounce 99.9 at 10.2% and Virgin Radio with a 10.0% share. For Men 25-54, 92.1 CITI-FM is tops with a 17.3%. 92.1 CITI-FM heads the list for men, 18-34, with a 13.1%, followed by Energy 106 with 12.7%. For women 18-34, the favourite is QX Country with 13.3%
Halifax: CBC Radio One takes #1 with adults, posting an impressive 19.9% share of hours tuned. Virgin Radio takes top spot for women 25-54, delivering a 16.4%. Q104 tops the list for men 25-54 with 18.9%. For men, 18-34, Virgin takes the lead with 20.9%, followed by Q104 with 19.2%. When it comes to women 18-34, Virgin takes top spot with a large lead, posting an impressive 31.2% share.
Quebec City: CHOI 98.1 leads the way for adults with a 17.1% share of hours tuned. WKND 91.9 is popular with women, taking #1 with 25-54, delivering a 27.5% share. For men 25-54, CHOI is on top with an 30.4%. CHOI also takes top spot for men 18-34, delivering a 21.5%. WKND 91.9 also takes the lead for women 18-34, posting a 27.5% share.
Victoria: CBC Radio One is #1 A12+ with a 21.3% share (down from 22.0 %). CBC Radio One is tops with women, taking #1, 25-54, delivering a 16.4% share, followed by Ocean at 13.0% and The Zone at 12.5%. For men, 25-54, The Zone is on top at 16.4% share, followed by The Q with 15.5%. For men, 18-34, The Q leads with 22.0%, followed by The Zone with 17.3%. For women 18-34, the leader is The Q, posting a 25.6 %, followed by Virgin Radio at 18.0 %.
