NAB Show 2026

Registration is now open for the 2026 NAB Show, scheduled to take place from April 18 to 22 at the Las Vegas Convention Center, with a focus on AI, media asset protection, streaming and sports innovation.

New for 2026, NAB Show will feature an expanded, four-day Sports Summit, “The Future of Sports Rights and Fan Engagement,” presented in the Sports Theater on the show floor in West Hall. Open to all attendees for the first time, the summit will feature tools and technologies that are better engaging fans and conversations on topics like sports rights and athletes who are creating their own media companies. Programming will explore production, rights, distribution, investment and policy while highlighting how teams, broadcasters and technology partners are reshaping fan engagement and reinventing live sports experiences.

Business of Media and Entertainment Expands Access to Industry Decision-Makers

In partnership with The Ankler, this three-day program convenes the industry’s top dealmakers, executives and creative leaders for candid conversations on the forces reshaping the business of media and entertainment. Programming will examine the economic, strategic and structural shifts redefining how content is financed, produced, distributed and monetized across platforms.

New for 2026, the program is open to all attendees and will take place on the exhibit floor in West Hall, creating unprecedented access to high-level discussions on investment, consolidation, rights, talent, technology and the evolving economics of the global media marketplace.

Expanded Creator Lab Anchors NAB Show’s Focus on Next-Generation Storytelling

Returning with a dramatically expanded footprint in the newly completed Central Hall, the Creator Lab will serve as the premier destination for creators, studios, broadcasters and brands seeking hands-on learning and next-generation storytelling tools.

This year’s Creator Lab features:

• A larger theater and classroom for sessions on AI, creator techniques, business strategy and audience development
• A new Networking Lounge designed for one-on-one meetings between creators and brands
• A full slate of brand experiences showcasing the technologies and partnerships propelling the creator economy toward its projected $500 billion valuation by 2027

Exhibitors and Technology Showcases

Noteworthy exhibitors include AWS, Blackmagic, Google, Microsoft and Sony.

Attendees, exhibitors and sponsors can learn more at nabshow.com/las-vegas/. The deadline for booking in NAB Show’s hotel reservation block is March 16. Media resources and registration for accredited press are also available on the NAB Show website.

New for 2026, the NAB Show mobile app, launching in March, is designed to help attendees plan ahead, navigate the show and make meaningful connections on site. The app enables users to build and manage a personalized schedule, bookmark must-see exhibitors and receive tailored recommendations for sessions, exhibitors and connections based on individual interests. The app also introduces enhanced networking tools that allow attendees to securely exchange contact information via QR code while onsite, as well as connect one-to-one with other attendees.