Matrix Solutions Media Ad Sales Summit

Matrix Solutions announces the fifth annual Media Ad Sales Summit will return to the Nobu Hotel in Miami Beach, FL January 19-21, 2022.

The Summit, bringing together media and tech thought leaders from across varying market verticals, will provide the necessary forum for discussing and invoking real change for building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, and transparency. Additionally, the sessions will delve into reducing the friction between the buy and sell sides when delivering advertising inventory across  multiple delivery paths.

Kicking off with a welcome reception on Wednesday January 19th, the Summit will include keynote conversations, sessions filled with panels of speakers, and ample networking opportunities. A few key topics to be covered, include:

·        Ad Sales Automation & AI

·        Programmatic Ad Sales

·        Data-enabled Linear & Cross-Platform Sales

·        Addressable Advertising

·        Fast, OTT, CTV & AVOD

·        Local TV Advertising in a Digital World

Speakers announced to date include Tim Hanlon, The Vertere Group, LLC; Joe Lampert, CNOmnimedia Group; Steph Garfrerick, VP/Media, Revenue Analytics; Karen Youger, SVP, Sales Operations, Gray Television; Misha Williams, VP, Global Client Services, FreeWheel; Barbara Bekkadahl, Ad Sales & Client Partnerships, Weather Group; Peter Jones, Head of Local Sales, Premion; Kathy Doyle, EVP, Local Investment, Magna/IPG; Jay Stevens, President, Hudson MX; Melanie Webb, VP, Sales Operations, Tegna; and Heather Gundry, SVP/Director, Local Video & Audio Investment, Dentsu.

Matrix Solutions’ Mark Gorman (CEO) and Brenda Hetrick (CRO) will also be speaking at the event and serve as hosts.

To register, view the agenda, or get more information on the Media Ad Sales Summit, visit https://www.matrixformedia.com/summit2022.