HomeLatest NewsDeanBlundell.com and Sound Off Podcast Network...

DeanBlundell.com and Sound Off Podcast Network merge their indie creator communities

Dean Blundell.com and Matt Cundill’s Sound Off Podcast Network have announced a partnership that will see their respective communities of independent video and podcast creators merge and share resources.

Cundill’s network, which the former Corus Winnipeg program director founded in 2015, collaborates with shows like The Inner Circle with Carrie Doll, Jeff Woods’ Radio, Records and Rockstars, and Marla Barr’s Your Wellness Journey, among others. Sound Off also assists Broadcast Dialogue with its podcast programmatic needs.

Dean Blundell

Dean Blundell, former morning show host on 102.1 the Edge(CFNY-FM) and Sportsnet 590 The Fan (CJCL-AM), has more than 60 podcast collaborators under his umbrella, including The Dean Blundell Show; the Toddcast Podcast, hosted by former CFOX personality Todd Hancock; food and travel podcast, Paulcast, from writer Paul Feinstein; and The Dangerous Darrin Show featuring TS, helmed by Darrin Pfeiffer of Goldfinger.

The merger will see the two entities share resources across analytics, marketing, and monetization with an eye to creating new programmatic advertising opportunities and audience growth.

“Our goal is meaningful, sustainable growth with great people who want to be part of this creative support community and Matt gets it,” said Blundell in an announcement on his website. “The DeanBlundell.com/Sound Off merger not only strengthens and leverages the scale of this user-generated content community, it gives us a chance to help content creators get into the digital space who ‘don’t know where to start.’”

“By partnering with Matt and Sound Off, we have the ability to work with content providers without a home. The most common question we get? ‘How do I get started and what do I do first?’ Matt’s history as a major market program director and expertise in launching new projects for creators. It’s a no-brainer to combine Matt’s roster with our infrastructure/roster and strategic partnerships to create a bigger fishing net(work) and open doors to new instructive opportunities for anyone who wants to get into digital content creation,” Blundell added.

The merger will also help both companies meet the evolving needs of content creators, with Cundill acknowledging that his clients are increasingly interested in transitioning their podcasts to video.

Matt Cundill

“The biggest question I have fielded from creators over the last year has been about implementing a video strategy. Dean’s group have been working with our team to highlight best practices in getting videos in front of faces, and similarly, the Sound Off Media Company has a proven track record in building audiences through podcasts,” said Cundill. “We’re creating one of Canada’s largest content hubs where creators retain their intellectual property and monetize it across multiple platforms. We believe that the future is the creator owning their digital assets.”

Blundell and Cundill say visitors to their respective sites will notice cross-pollination of content in the coming days, with their next step to hire a “digital sales guru” to work on partnership and affiliate programs, as well as sell programmatic advertising.


Subscribe Now – Free!

Broadcast Dialogue has been required reading in the Canadian broadcast media for 25 years. When you subscribe, you join a community of connected professionals from media and broadcast related sectors from across the country.

The Weekly Briefing from Broadcast Dialogue is delivered exclusively to subscribers by email every Thursday. It’s your link to critical industry news, timely people moves, and excellent career advancement opportunities.

Let’s get started right now.

* indicates required

 

SUBSCRIBE NOW - IT'S FREE!

At Broadcast Dialogue®, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox—completely free of charge.

By providing full / accurate information, you are helping us sustain Broadcast Dialogue® as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape—at no cost to you.

The Weekly Briefing from Broadcast Dialogue® is delivered exclusively to our subscribers by email every Thursday.
Please enable JavaScript in your browser to complete this form.

Your Subscription Information

Your Name
Your Email Address
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.
Broadcast Dialogue uses this information to understand our audience and deliver relevant content.

Your Company Information

A Couple Of Questions

Do you consider yourself retired?
Are you seeking employment opportunities?

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

Latest News

Canada Post pays tribute to MuchMusic, MusiquePlus

Canada Post has unveiled its latest stamp set which celebrates the early years of MuchMusic and MusiquePlus. Depicting the iconic buildings that housed MuchMusic at...

Canadian Podcast Listener preview shows men leading daily listening bump

Signal Hill Insights has released a preview of the 2024 Canadian Podcast Listener results for monthly podcast listening in Canada. It finds that 8.8%...

Events / Conferences