Dean Blundell.com and Matt Cundill’s Sound Off Podcast Network have announced a partnership that will see their respective communities of independent video and podcast creators merge and share resources.
Cundill’s network, which the former Corus Winnipeg program director founded in 2015, collaborates with shows like The Inner Circle with Carrie Doll, Jeff Woods’ Radio, Records and Rockstars, and Marla Barr’s Your Wellness Journey, among others. Sound Off also assists Broadcast Dialogue with its podcast programmatic needs.
Dean Blundell, former morning show host on 102.1 the Edge(CFNY-FM) and Sportsnet 590 The Fan (CJCL-AM), has more than 60 podcast collaborators under his umbrella, including The Dean Blundell Show; the Toddcast Podcast, hosted by former CFOX personality Todd Hancock; food and travel podcast, Paulcast, from writer Paul Feinstein; and The Dangerous Darrin Show featuring TS, helmed by Darrin Pfeiffer of Goldfinger.
The merger will see the two entities share resources across analytics, marketing, and monetization with an eye to creating new programmatic advertising opportunities and audience growth.
“Our goal is meaningful, sustainable growth with great people who want to be part of this creative support community and Matt gets it,” said Blundell in an announcement on his website. “The DeanBlundell.com/Sound Off merger not only strengthens and leverages the scale of this user-generated content community, it gives us a chance to help content creators get into the digital space who ‘don’t know where to start.’”
“By partnering with Matt and Sound Off, we have the ability to work with content providers without a home. The most common question we get? ‘How do I get started and what do I do first?’ Matt’s history as a major market program director and expertise in launching new projects for creators. It’s a no-brainer to combine Matt’s roster with our infrastructure/roster and strategic partnerships to create a bigger fishing net(work) and open doors to new instructive opportunities for anyone who wants to get into digital content creation,” Blundell added.
The merger will also help both companies meet the evolving needs of content creators, with Cundill acknowledging that his clients are increasingly interested in transitioning their podcasts to video.
“The biggest question I have fielded from creators over the last year has been about implementing a video strategy. Dean’s group have been working with our team to highlight best practices in getting videos in front of faces, and similarly, the Sound Off Media Company has a proven track record in building audiences through podcasts,” said Cundill. “We’re creating one of Canada’s largest content hubs where creators retain their intellectual property and monetize it across multiple platforms. We believe that the future is the creator owning their digital assets.”
Blundell and Cundill say visitors to their respective sites will notice cross-pollination of content in the coming days, with their next step to hire a “digital sales guru” to work on partnership and affiliate programs, as well as sell programmatic advertising.
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