Stingray Digital Group has welcomed David Purdy into the newly-created position of chief revenue officer.

Purdy comes to Stingray from VICE Media where as chief international growth officer, he worked extensively on the launch and expansion of the VICELAND TV channel, including a much-publicized deal with SBS in Australia, and expanded the distribution of VICE content on next-generation platforms such as HULU.

A press release says the creation of the chief revenue officer position reflects the accelerated growth of Stingray’s operations and the diversification of its revenue streams.

“When we decided to create the position of chief revenue officer, we didn’t have to look far to find the perfect candidate. David has been a member of our board of directors since 2017, and his contribution has proven invaluable,” said Eric Boyko, president, co-founder, and CEO of Stingray. “David’s experience in driving growth and revenue generation within the television and media industries will be a huge benefit to Stingray. I am thrilled that he has joined our experienced management team and look forward to leveraging his expertise to accelerate our momentum in the marketplace.”

Purdy will oversee all aspects of Stingray’s revenue expansion including advertising, and sales efforts.

Up until 2016, he held various senior roles over a 15-year career at Rogers Communications, including senior VP of Content and Video Product Management, VP & GM of Cable TV, VP of Digital Television projects and director of Interactive TV.

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