David Bray is President of Bray & Partners Communications.
Feel free to forward questions and inquiries:
Phone: (416)431-5792
E-mail: [email protected]
Web sites: brayandpartners.com
davidbray.ca
COVID-19 continues to impact radio revenues across Canada. In addition, there have been a variety of issues concerning diary markets. Let’s see if we can find some good news in the latest PPM radio ratings release from Numeris, which completes the 13-week period covering March 1 to May 30, 2021. Once again, all listening for this period occurred during the COVID-19 pandemic, sometimes yielding unusual results.
Let’s look at the five PPM markets.
Toronto: Bragging rights at the top of the ratings heap go to CBC Radio One delivering a 15.5% share A12+ (down from 16.0%). Taking the #1 spot with women 25-54 is CHUM-FM delivering a 12.6% share (up from 7.9%). boom is back on top with men 25-54, posting a 12.1% share (up from 11.1%). Q107 leads the way for M18-34 with an 15.7% share (down from 20.0%). Despite some unusual results in recent books, F18-34, CHFI-FM is in front with 20.1% (down from 24.6%).
Vancouver: CKNW grabs the #1 spot for A12+ with a 13.3% share of hours tuned (down from 13.9%). Jumping up to take the top spot for F25-54 was Z95.3 posting a 12.2% share (up from 11.3%). CFOX holds the lead for M25-54 listeners, delivering a 12.1 % share (up from 11.2 %). The FOX is also well out in front for M18-34 with a 20.0% share of hrs. tuned (down from 25.8 %). When it comes to women 18-34, 104.3 The Breeze is #1 with a 19.1% share.
Edmonton: UP 99.3 sweeps in to take #1 with A12+, posting a 9.2% share of hours tuned (up from 8.4% in the last book). NOW! Radio holds top spot for F25-54, delivering a 13.6% share (down from 13.9 %). Sonic tops the list for M25-54 with an 11.9% share (up from 11.7%). For M18-34, Sonic also leads the way posting a 20.8% (down from 21.5%). NOW! led with F18-34 delivering a 17.9% (down from 22.8%).
Calgary: CBC Radio One leads the way for A12+ with a 19.9% (up from 20.8%). 101.5 Today Radio is popular with women, taking #1 with F25-54 delivering a 10.1% share (down from 11.8%). For M25-54, X92.9 rules with a 9.5% (down from 9.9%). 101.5 Today Radio takes top spot for M18-34 delivering a 17.9%. Country 105 steps out front for F18-34 posting a 12.9%
Montreal: CHMP 98.5 FM is #1 for A12+ (Franco) with a 23.0% share (up from 20.4%). For A12+ (Anglo), CJAD 800 is #1 with a 29.9% (up from 29.8%). 105.7 Rythme is tops with women, taking #1 spot for F25-54 (Franco) delivering a 16.3% share (down from 17.2%). For F25-54 (Anglo), The Beat 92.5 is, once again, waaay out in front #1 with a 31.1% share (down from 32.3). For M25-54 (Franco), CHMP 98.5 FM is on top at a 21.0% share (up from 16.8%). For M25-54 (Anglo), CHOM is #1 at 22.6% (down from 23.1%).
See summary charts below: A brief overview of share figures from the latest PPM 2021 Numeris release courtesy of David Bray.
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM March 1- May 30 |
A12+ PPM Nov. 30- Feb. 28 |
W25-54 PPM March 1- May 30 |
W25-54 PPM Nov. 30- Feb. 28 |
M25-54 PPM March 1- May 30 |
M25-54 PPM Nov. 30- Feb. 28 |
A25-54 PPM Mar 1- May 30 |
|
CBC Radio Two |
2.2 |
2.6 |
3.4 |
3.8 |
1.5 |
1.9 |
2.5 |
|
CBC Radio One |
15.5 |
16.0 |
9.1 |
9.8 |
10.8 |
10.4 |
9.9 |
|
Global News Radio 640 |
2.2 |
1.9 |
1.1 |
1.0 |
1.5 |
1.8 |
1.3 |
|
Classical 96.3 FM |
8.2 |
7.7 |
3.7 |
2.9 |
3.9 |
3.3 |
3.8 |
|
102.1 The Edge |
1.7 |
1.7 |
3.0 |
3.0 |
3.2 |
3.9 |
3.1 |
|
News Talk 1010 |
5.1 |
5.2 |
1.2 |
1.3 |
2.7 |
2.6 |
2.0 |
|
680 News |
7.4 |
6.7 |
6.3 |
5.8 |
9.1 |
8.5 |
7.6 |
|
Flow 93.5 |
2.0 |
1.7 |
4.5 |
4.7 |
4.2 |
3.4 |
4.4 |
|
AM 740/96.7 FM |
3.0 |
2.6 |
.4 |
.4 |
.3 |
.9 |
.3 |
|
Boom 97.3 |
8.7 |
8.4 |
8.6 |
8.7 |
12.1 |
11.1 |
10.3 |
|
98.1 CHFI-FM |
8.5 |
11.6 |
10.9 |
14.5 |
5.7 |
7.9 |
8.4 |
|
TSN |
.6 |
.5 |
.7 |
.4 |
1.7 |
1.0 |
1.2 |
|
104.5 CHUM-FM |
5.0 |
3.5 |
12.6 |
7.9 |
5.0 |
4.5 |
8.9 |
|
Z103.5 |
2.6 |
2.0 |
3.4 |
3.2 |
5.1 |
3.4 |
4.2 |
|
Q107 |
9.3 |
10.4 |
8.3 |
9.9 |
9.5 |
12.0 |
8.9 |
|
Sportsnet 590 The FAN |
1.4 |
.9 |
1.1 |
.7 |
3.3 |
2.1 |
2.2 |
|
Jazz FM 91 |
2.5 |
2.4 |
2.4 |
1.9 |
1.6 |
1.7 |
2.0 |
|
Jewel 88.5 |
1.5 |
2.0 |
.9 |
.8 |
.5 |
1.1 |
.7 |
|
Virgin Radio 99.9 |
3.0 |
2.9 |
5.4 |
5.3 |
5.4 |
4.6 |
5.4 |
|
KISS 92.5 |
2.7 |
2.3 |
5.3 |
5.1 |
3.2 |
2.8 |
4.3 |
|
G98.7 |
.8 |
.9 |
1.2 |
1.1 |
.4 |
.3 |
.8 |
|
Indie 88.1 |
1.2 |
2.2 |
1.8 |
4.3 |
2.3 |
4.9 |
2.0 |
|
95.3 Energy Radio |
.5 |
.5 |
.5 |
.4 |
1.8 |
1.8 |
1.1 |
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM March 1- May 30 |
A12+ PPM Nov. 30- Feb. 28 |
W25-54 PPM March 1- May 30 |
W25-54 PPM Nov. 30- Feb. 28 |
M25-54 PPM March 1- May 30 |
M25-54 PPM Nov. 30- Feb. 28 |
A25-54 PPM Mar 1- May 30 |
|
CBC Radio One |
10.3 |
10.1 |
6.7 |
4.7 |
6.7 |
5.2 |
6.7 |
|
CBC Radio Two |
5.8 |
5.4 |
2.0 |
1.7 |
1.4 |
1.1 |
1.7 |
|
94.5 Virgin Radio |
7.5 |
8.7 |
10.3 |
12.4 |
5.2 |
5.7 |
7.7 |
|
Rock 101 |
8.6 |
7.2 |
10.6 |
11.4 |
8.5 |
8.6 |
9.5 |
|
99.3 The Fox |
5.2 |
5.0 |
7.0 |
7.0 |
12.1 |
11.2 |
9.7 |
|
BNN Bloomberg Radio |
.5 |
.6 |
.3 |
.4 |
.4 |
.5 |
.4 |
|
KISS Radio 104.9 |
3.6 |
3.9 |
4.3 |
4.7 |
4.2 |
3.2 |
4.2 |
|
104.3 The Breeze |
5.6 |
3.9 |
5.7 |
2.9 |
2.5 |
3.7 |
4.0 |
|
AM 730 Traffic |
.8 |
.8 |
.4 |
.7 |
.9 |
.8 |
.7 |
|
Move 103.5 |
7.1 |
7.3 |
9.1 |
10.7 |
7.5 |
4.5 |
8.2 |
|
CISL Sportsnet 650 |
1.0 |
.6 |
.3 |
.2 |
2.9 |
1.9 |
1.7 |
|
93.7 JR FM |
7.2 |
7.6 |
11.0 |
11.5 |
8.5 |
8.7 |
9.7 |
|
96.9 Jack FM |
5.2 |
4.2 |
6.1 |
4.5 |
6.5 |
6.3 |
6.3 |
|
CKNW |
13.3 |
13.9 |
2.5 |
3.0 |
10.8 |
11.0 |
6.8 |
|
102.7 The Peak |
2.8 |
3.6 |
3.9 |
4.5 |
5.8 |
7.2 |
4.9 |
|
Funny 1040 |
.4 |
1.8 |
.3 |
.2 |
1.1 |
4.4 |
.7 |
|
News 1130 |
4.2 |
4.0 |
2.2 |
2.6 |
5.4 |
5.9 |
3.8 |
|
Z 95.3 |
7.4 |
6.4 |
12.2 |
11.3 |
7.1 |
6.6 |
9.5 |
|
Praise 106.5 |
2.3 |
3.3 |
3.5 |
4.1 |
1.6 |
2.3 |
2.5 |
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM March 1- May 30 |
A12+ PPM Nov. 30- Feb. 28 |
W25-54 PPM March 1- May 30 |
W25-54 PPM Nov. 30- Feb. 28 |
M25-54 PPM March 1- May 30 |
M25-54 PPM Nov. 30- Feb. 28 |
A25-54 PPM Mar 1- May 30 |
|
CBC Radio One |
8.3 |
8.0 |
3.6 |
4.2 |
3.5 |
3.4 |
3.6 |
|
CBC Radio Two |
1.6 |
1.6 |
.3 |
.3 |
1.4 |
1.0 |
.9 |
|
CFBR-FM The Bear |
4.7 |
4.6 |
4.4 |
4.6 |
9.0 |
7.9 |
7.1 |
|
104.9 Virgin Radio |
2.2 |
2.0 |
3.0 |
2.9 |
3.5 |
3.3 |
3.3 |
|
TSN 1260 |
1.3 |
1.4 |
.2 |
.3 |
2.6 |
3.6 |
1.6 |
|
KISS 91.7 |
4.1 |
4.4 |
11.0 |
10.0 |
3.4 |
4.3 |
6.6 |
|
Sonic 102.9 |
6.6 |
6.1 |
11.4 |
9.7 |
11.9 |
11.7 |
11.7 |
|
630 CHED |
6.4 |
7.1 |
1.9 |
2.5 |
3.6 |
4.2 |
2.9 |
|
Global News880 |
1.5 |
1.8 |
.6 |
.7 |
.5 |
.6 |
.5 |
|
K97 |
8.0 |
7.3 |
8.4 |
5.8 |
9.7 |
10.3 |
9.2 |
|
CISN Country |
7.6 |
6.3 |
8.2 |
6.9 |
4.8 |
3.4 |
6.2 |
|
UP 99.3 |
9.2 |
8.4 |
8.1 |
8.4 |
9.3 |
7.8 |
8.8 |
|
Play 107 |
1.9 |
1.9 |
2.7 |
2.7 |
3.9 |
3.9 |
3.4 |
|
95.7 CRUZ FM |
4.9 |
4.4 |
4.9 |
4.7 |
8.1 |
8.4 |
6.8 |
|
92.5 The Chuck |
4.5 |
3.9 |
5.0 |
4.7 |
2.1 |
2.0 |
3.3 |
|
102.3 NOW! Radio |
7.7 |
7.4 |
13.6 |
13.9 |
11.1 |
10.9 |
12.1 |
|
96.3 The Breeze |
5.2 |
9.0 |
4.6 |
10.1 |
3.9 |
6.5 |
4.2 |
|
CKUA-FM |
3.1 |
3.1 |
3.1 |
3.0 |
1.9 |
1.5 |
2.4 |
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM March 1- May 30 |
A12+ PPM Nov. 30- Feb. 28 |
W25-54 PPM March 1- May 30 |
W25-54 PPM Nov. 30- Feb. 28 |
M25-54 PPM March 1- May 30 |
M25-54 PPM Nov. 30- Feb. 28 |
A25-54 PPM Mar 1- May 30 |
|
|
CBC Radio One |
9.9 |
9.1 |
5.0 |
5.2 |
6.3 |
5.7 |
5.7 |
|
|
CBC Radio Two |
3.8 |
3.9 |
5.3 |
6.3 |
2.3 |
3.1 |
3.7 |
|
|
Sportsnet Fan 960 |
2.4 |
1.9 |
.6 |
.4 |
5.2 |
4.2 |
3.0 |
|
|
X92.9 |
4.7 |
4.4 |
5.8 |
6.2 |
9.5 |
9.9 |
7.8 |
|
|
CFFR 660 News |
3.8 |
4.3 |
2.9 |
3.2 |
4.4 |
5.6 |
3.7 |
|
|
Q107 |
5.1 |
4.9 |
2.2 |
1.5 |
5.8 |
4.8 |
4.1 |
|
|
XL103FM |
7.7 |
6.7 |
6.6 |
4.3 |
8.9 |
7.1 |
7.9 |
|
|
95.9 CHFM |
4.8 |
6.9 |
6.9 |
8.9 |
3.4 |
6.5 |
5.1 |
|
|
News Talk 770 |
7.5 |
10.2 |
1.5 |
2.6 |
3.6 |
5.6 |
2.6 |
|
|
98.5 Virgin Radio |
3.3 |
2.8 |
6.6 |
5.4 |
3.5 |
3.1 |
5.0 |
|
|
Soft Rock 97.7 |
4.2 |
4.6 |
2.8 |
3.2 |
3.8 |
3.2 |
3.3 |
|
|
96.9 Jack-FM |
6.1 |
4.8 |
7.2 |
5.7 |
7.4 |
5.9 |
7.3 |
|
|
CJAY 92 |
4.1 |
4.2 |
4.1 |
5.4 |
7.7 |
9.3 |
6.0 |
|
|
101.5 Today Radio |
7.0 |
6.9 |
10.1 |
11.8 |
9.0 |
6.3 |
9.5 |
|
|
90.3 AMP Radio |
4.4 |
4.1 |
8.1 |
7.1 |
5.1 |
6.3 |
6.6 |
|
|
Funny AM1060 |
.3 |
.4 |
0 |
0 |
.5 |
.7 |
.3 |
|
|
Country 105 |
6.6 |
6.4 |
7.2 |
6.4 |
3.4 |
2.8 |
5.2 |
|
|
Wild 95.3 |
3.6 |
2.8 |
5.0 |
4.1 |
3.0 |
2.6 |
4.0 |
|
Montreal (Franco)
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM March 1- May 30 |
A12+ PPM Nov. 30- Feb. 28 |
W25-54 PPM March 1- May 30 |
W25-54 PPM Nov. 30- Feb. 28 |
M25-54 PPM March 1- May 30 |
M25-54 PPM Nov. 30- Feb. 28 |
A25-54 PPM Mar 1- May 30 |
|
CBF FM: 95,1 Première Chaîne |
14.7 |
15.2 |
9.4 |
8.6 |
12.1 |
12.4 |
11.0 |
|
CBFXFM: Ici Musique 100,7 |
5.3 |
5.1 |
4.5 |
3.0 |
1.8 |
2.2 |
2.9 |
|
CBC Radio Two |
.7 |
.7 |
.1 |
0 |
.1 |
.1 |
.1 |
|
CBC Radio One |
0 |
.1 |
0 |
0 |
0 |
.2 |
0 |
|
CFGLFM: 105.7 Rythme FM |
13.7 |
13.7 |
16.3 |
17.2 |
6.8 |
5.8 |
10.9 |
|
CHMPFM: 98.5 FM |
23.0 |
20.8 |
12.6 |
11.8 |
21.0 |
16.8 |
17.4 |
|
CHOM 97.7 FM |
4.9 |
5.2 |
2.2 |
1.7 |
5.1 |
4.8 |
3.8 |
|
CITEF3: 107,3 Rouge fm |
6.9 |
7.4 |
13.7 |
12.3 |
4.5 |
5.4 |
8.4 |
|
CJAD 800 |
.1 |
.1 |
.2 |
.3 |
0 |
0 |
.1 |
|
Virgin Radio 96 |
4.2 |
4.1 |
6.3 |
6.1 |
5.2 |
5.9 |
5.7 |
|
Weeknd 99.5 |
2.2 |
2.2 |
3.2 |
2.8 |
4.5 |
4.0 |
3.9 |
|
CKAC: Radio circulation 730 |
.1 |
.1 |
0 |
.1 |
.2 |
.1 |
.1 |
|
CKBEFM: The Beat 92,5 |
3.7 |
4.0 |
7.0 |
7.8 |
5.0 |
6.4 |
5.8 |
|
TSN 690 |
.5 |
.7 |
0 |
0 |
1.9 |
2.8 |
1.1 |
|
CKLXFM: 91,9 Sport |
1.2 |
1.0 |
.4 |
.7 |
2.5 |
1.8 |
1.6 |
|
CKMFFM: NRJ Montréal 94.3 |
7.7 |
7.6 |
10.5 |
10.5 |
16.8 |
17.4 |
14.1 |
|
96.9 CKOI |
7.9 |
8.4 |
10.6 |
12.5 |
9.4 |
9.5 |
9.9 |
Montreal (Anglo)
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ PPM March 1- May 30 |
A12+ PPM Nov. 30- Feb. 28 |
W25-54 PPM March 1- May 30 |
W25-54 PPM Nov. 30- Feb. 28 |
M25-54 PPM March 1- May 30 |
M25-54 PPM Nov. 30- Feb. 28 |
A25-54 PPM Mar 1- May 30 |
|||||||
|
CBF FM: 95,1 Première Chaîne |
1.1 |
1.3 |
.6 |
1.3 |
4.2 |
3.8 |
2.4 |
|||||||
|
CBFXFM: Ici Musique 100,7 |
1.0 |
1.4 |
1.2 |
1.3 |
1.5 |
2.7 |
1.4 |
|||||||
|
CBC Radio Two |
4.2 |
3.9 |
3.3 |
2.6 |
2.6 |
2.5 |
3.0 |
|||||||
|
CBC Radio One |
8.5 |
8.7 |
3.3 |
4.0 |
2.4 |
2.9 |
2.8 |
|||||||
|
CFGLFM: 105.7 Rythme FM |
1.7 |
2.2 |
5.1 |
6.7 |
1.4 |
2.6 |
3.2 |
|||||||
|
CHMPFM: 98.5 FM |
2.9 |
2.6 |
5.6 |
4.9 |
3.6 |
3.2 |
4.6 |
|||||||
|
CHOM 97.7 FM |
13.8 |
13.1 |
11.1 |
9.4 |
22.6 |
23.1 |
16.9 |
|||||||
|
CITEF3: 107,3 Rouge fm |
.7 |
1.0 |
.5 |
1.2 |
2.4 |
3.4 |
1.5 |
|||||||
|
CJAD 800 |
29.9 |
29.8 |
15.8 |
14.5 |
10.4 |
9.8 |
13.1 |
|||||||
|
Virgin Radio 96 |
8.9 |
7.3 |
13.2 |
11.2 |
16.5 |
12.1 |
14.9 |
|||||||
|
Weeknd 99.5 |
.3 |
.2 |
.5 |
.3 |
.5 |
.1 |
.5 |
|||||||
|
CKAC: Radio circulation 730 |
0 |
.2 |
0 |
.2 |
0 |
0 |
0 |
|||||||
|
CKBEFM: The Beat 92,5 |
16.2 |
17.9 |
31.1 |
32.3 |
13.9 |
17.4 |
22.4 |
|||||||
|
TSN 690 |
5.9 |
4.6 |
4.0 |
3.3 |
8.7 |
6.4 |
6.4 |
|||||||
|
CKLXFM: 91,9 Sport |
.2 |
.1 |
0 |
0 |
.6 |
.4 |
.3 |
|||||||
|
CKMFFM: NRJ Montréal 94.3 |
.5 |
.7 |
.4 |
.8 |
1.3 |
1.2 |
.9 |
|||||||
|
96.9 CKOI |
1.1 |
.7 |
1.3 |
1.4 |
1.9 |
1.7 |
1.6 |
|||||||
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