Canada’s second appearance at the FIFA World Cup on Sunday set more records, attracting an average audience of 4.4 million viewers across TSN, CTV and RDS.
Canada’s 4-1 loss to Croatia surpassed the Men’s National Team opener vs. Belgium, which attracted an average audience of 3.7 million viewers, to become the most-watched FIFA World Cup Group Stage match on record, according to overnight data from Numeris.
Overall, the match reached 9.8 million unique Canadian viewers, with more than one-in-four Canadians tuning in to watch some or all of the live broadcast. Audiences peaked at 5.4 million viewers at 11:30 a.m. ET.
The game is now the second-most-watched sports broadcast of the year behind Super Bowl LVI, and the third-most-watched FIFA World Cup match on record.
Bell Media says thus far, a total of 18.8 million unique Canadian viewers have tuned in for live FIFA World Cup game coverage across the three networks, accounting for nearly 50% of the Canadian population.
Saturday’s Argentina/Mexico match on Saturday attracted an average audience of 1.8 million viewers, while the Spain/Germany meeting on Sunday garnered an average audience of 1.5 million viewers.
Canada returns to the pitch Thursday, Dec. 1 against Morocco, with pre-game coverage beginning at 7 a.m. ET on TSN and CTV, and 9 a.m. ET on RDS, as well as the networks respective websites and apps.
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