Cision has acquired Factmata Limited, an advanced social and news media monitoring and analytics product that uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter. The tech delivers insights to help brands, agencies, and organizations better understand conversations and narratives gaining traction.
The Portland Trail Blazers have engaged Vancouver’s Sparx Technology, licensing the company’s platform for the 2022-23 NBA season. Used to engage audiences with voting/polling, predictive questions and trivia, Disney, the Oscars, Big Brother Australia and Turner Sports have also used the platform.
