Broadcast Tech & Engineering News – Blue Ant Media acquires Media Pulse connected TV marketplace

Interior view of an old tube radio (Image Credit: Alamy)

ADVERTORIAL: Dielectric’s latest article for Broadcast Dialogue discusses its Artificial Intelligence Optimization (AIO) procedure, which ensures the geometry for each antenna generates the broadcaster’s desired radiation patterns while maintaining FCC compliance. Dielectric’s use of High-Frequency Simulation Software (HFSS) helps to drive the computer simulation process for Dielectric’s AIO antenna modeling with some of the tech’s earliest beneficiaries being Canadian broadcasters in New Brunswick, Quebec, and Nova Scotia. Read more here.

Blue Ant Media has acquired Media Pulse, the Canadian connected TV (CTV) marketplace for media buyers and publishers. As Blue Ant continues to expand its free streaming channels, Media Pulse will become a stand alone entity under the Blue Ant Media umbrella, with Christopher Law and Deborah Gurofsky continuing to lead the company as Managing Director and VP, Partnerships, respectively, reporting directly to Mitch Dent, SVP, Media Sales & Group Publisher, Blue Ant Media in Toronto. Media Pulse focuses specifically on aggregating and curating the most popular, broad and niche connected TV apps, platforms and multichannel video programming distributors (MVPD), with its CTV exchange powered by Column6, an ad platform built for advanced CTV publishers. In addition to Media Pulse, Blue Ant Media uses Column6 for CTV ad serving and ad break management for some of its FAST channel inventory.

NAB Show’s Broadcasting Engineering and IT (BEIT) Conference, taking place April 15-19, at the Las Vegas Convention Center, is now accepting proposals for technical papers and panel sessions until Nov. 4. Selected papers will be presented during BEIT, designed for broadcast engineers and technicians, media technology managers, contract engineers, broadcast equipment manufacturers and distributors, engineering consultants and R&D engineers. The conference focuses on technical issues facing today’s media professionals with an emphasis on the evolution of next-generation content delivery systems for radio, television and the broader media and IT ecosystem. Paper and session proposals may be submitted online through the 2023 BEIT Call for Papers and Panels portal. Submissions for conference sessions, panels, exhibition floor theaters, speakers and other events are also being accepted for NAB Show programs through Nov. 4.