Bell has entered a five-year strategic engagement with the Vector Institute, an independent, not-for-profit corporation dedicated to research in the field of artificial intelligence (AI). Bell says the collaboration is part of its objective to remain at the forefront of technology and innovation in telecommunications services, and encourage the development of, and expertise in, new, emerging technologies in Canada. It says the collaboration will help to continue accelerating the development and adoption of AI applications across Bell.

Environics Analytics’ (EA) PRIZM segments are being added to Amazon’s digital advertising service, expanding its offering of data-driven insights for advertisers and marketers. The new segments provide marketers with the ability to execute digital media campaigns based on their pre-built custom audiences. They also enable advertisers and agencies to identify the highest propensity markets to reach the right audiences at the right time, using Amazon’s first-party shopping and streaming channels. PRIZM classifies the Canadian population into 67 unique lifestyle types, providing information on socio-economic status, urbanity, lifestyle and life stage, and core values.

SMPTE (Society of Motion Picture and Television Engineers) has issued a call for technical paper proposals for its annual conference, rebranded as the SMPTE Media Technology Summit 2022, Oct. 24-27, at the Loews Hollywood Hotel in Los Angeles. SMPTE will also accept proposals for participation in the conference’s SMPTE Storytellers series. Proposed papers must address technical theory, research, innovation, application, or practice specific to any of the evolving technologies associated with the media and entertainment industry, including digital cinema and advancements; streaming, artificial intelligence in content creation, media in the cloud, image related computing, media supply chain, research, and academic work; remote production; broadcast advancements; and future of media. Paper proposals are due April 30.