Numeris has announced that for the first time, it will make its linear TV data available on omnichannel advertising platform, The Trade Desk. In conjunction with Environics Analytics (EA), which will scale the data and deliver segments to The Trade Desk, Numeris says its for-profit subsidiary NLogic will help agencies and advertisers activate its audience data in new ways, resulting in stronger ad targeting across linear and streaming. Read more here.
RØDE has launched its Creator of the Year Awards with $250,000 in prizes. The awards are open to content creators who can show proof of ownership of an eligible RØDE product. Submissions are open until Oct. 1.
Vizrt has announced Viz Libero Free, the free edition of its flagship sports analysis software, Viz Libero. The release of Viz Libero Free puts sports analysis technology – like player tracking, goal analysis, virtual runs and area measurement – including AI capabilities, into the hands of any sports content creator that wants to learn and fine tune their skills. Vizrt says as the sports industry continues to evolve, Vizrt is committed to supporting not just the top sports broadcasters, but also independent creators and smaller organizations in their journey to produce quality sports analysis and content. Any clips created with Viz Libero Free are watermarked and intended for training purposes only.
Quickplay has announced that its full OTT product solutions portfolio is now available in AWS Marketplace, the online portal that helps customers find, buy, and deploy software that runs on Amazon Web Services (AWS). Quickplay says availability on AWS Marketplace streamlines the ability of AWS customers to leverage the business and operational benefits of its cloud-native platform, including generative AI tools to power content recommendations, generate dynamic ad placements, and automate production of highlight reels.
