Blue Ant Media is partnering with content data platform IRIS.TV to enable video-level contextual advertising across the company’s portfolio of global free-streaming channels. As an IRIS-enabled partner, Jamie Schouela, Blue Ant Media’s President of Global Channels and Media, says they can offer better value to advertisers and enrich the viewing experience by serving ads that are more relevant. Using the IRIS_ID as a signal, Blue Ant Media’s FAST channels allow advertisers and contextual data partners to target their CTV inventory using AI, including computer vision and natural language processing, to analyze video frame-by-frame and assign segments from standard contextual taxonomies such as IAB, sentiment, emotion, object recognition, celebrities, logos, brand safety, and GARM (Global Alliance for Responsible Media) brand suitability. IRIS-enabled data partners include Captify, GumGum, IAS, Illuma, Kerv AI, Oracle Advertising, Pixability, Reticle AI, PreciseTV, Sightly, Silverpush, Sounder, 4D and others.
LG Electronics Canada (LG) has announced the availability of the LG OLED Flex, a new TV boasting what the company bills as the world’s first bendable 42-inch OLED screen. The LG OLED Flex display can go from completely flat to spectacularly curved (900R), letting users choose their ideal arc from 20 levels of curvature, for a personalized viewing experience. Additionally, the LG OLED Flex screen can be tilted forward up to 10 degrees or away up to five degrees from the user and has a height-adjustable stand – up or down by 140 millimetres. LG OLED Flex is made possible by a backlight-free, self-lit pixel technology, incorporating a customizable lighting feature into its design that can synchronize with the video or audio content playing on screen.