The federal government spent more than $86 million on advertising during fiscal 2022-23. 71% of that was with digital media, including nearly $14 million that went to social platforms like Facebook, Instagram and TikTok. Just 14% or $2.68 million was radio ad time.
Steve Jones, Senior Vice-President of Brands & Content for Stingray Radio, returns to Broadcast Dialogue – The Podcast as Stingray and a coalition of 20 independent broadcasters – including Pattison Media, Vista Radio, Evanov Communications, Acadia Broadcasting and others – join forces in an appeal for a greater share of the federal ad spend to go to local media.
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