Barbara Williams is joining the CBC as Executive Vice-President.
Up until her recent retirement, Williams was EVP and COO of Corus Entertainment, and previously served as president of Shaw Media; VP, Content at Canwest; vice-president and GM of Toronto 1; and senior VP of Lifestyle Programming at Alliance Atlantis.
A trailblazer in Canadian television, overseeing Global TV and 19 speciality channels, Williams has been the driver behind the Canadian franchises of shows like Big Brother. She was inducted into the Ontario Association of Broadcasters’ Hall of Fame this past November.
“I have asked Barbara to take on this role because of her vast experience as a network executive and her keen understanding of Canada’s ever-changing media landscape,” said Catherine Tait, President and CEO, CBC/Radio-Canada. “This is an important time for the public broadcaster as we look to spark an even deeper connection with audiences here and around the world. Given her track record in building content strategies that consistently result in audience growth, Barbara will help us do just that.”
“I’m very excited to be joining CBC/Radio-Canada,” said Williams. “I believe wholeheartedly in the importance of strong, dynamic Canadian content, and in the critical role the public broadcaster plays in providing timely and trustworthy news. It has the power to connect people and shift perspectives. I’m looking forward to working with the team at CBC to bring even more compelling Canadian stories to our audiences.”
Williams first day with the public broadcaster will be May 1. She’ll be based in Toronto.
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