APTN and CBC/Radio-Canada have signed a Memorandum of Understanding (MOU)
that will see the two broadcasters work more closely on Indigenous productions and news and information programming.
The broadcasters say the agreement will result in the creation of more Indigenous content, enhancing the ability of both networks to deliver First Nations, Inuit and Métis programming, and increase access to and awareness of content.
The agreement covers collaboration on news and information programming, including sharing content and technical resources like joint feeds, pooled footage and other resources, while both entities would retain editorial control.
The two broadcasters also aim to increase opportunities for Indigenous producers through training and resources, while expanding the audience for Indigenous news and entertainment programming. The agreement specifies that to be considered and identified as an Indigenous production, the production company and copyright should be Indigenous majority-owned and include Indigenous persons in key creative positions to ensure the reflection of Indigenous perspectives.
Additionally, the MOU includes collaboration on recruitment, retainment and advancement of Indigenous employees.
“We are delighted to begin this new collaborative partnership with CBC/Radio-Canada, which will help further the voices of Indigenous Peoples through authentic news coverage and unique Indigenous-produced content. Indigenous journalists, creators and producers will also feel its benefits, since this partnership expands their reach and invites more Canadians to enjoy their work,” said Monika Ille, CEO, APTN, in a release.
Both organizations say they’ll work together on a model for reconciliation in media in which the Indigenous community is represented and accurately reflected.
“CBC/Radio-Canada has an important role to play in reconciliation,” said Catherine Tait, President and CEO, CBC/Radio-Canada. We are proud to partner with APTN to deepen our commitment to First Nations, Inuit and Métis journalists and creators. This initiative dovetails with the work we have undertaken to strengthen our relationships with Indigenous-led broadcasters, production companies and creators through a new Indigenous strategy that will build on the public broadcaster’s services, such as CBC Indigenous and CBC North, and Espaces autochtones and ICI Grand Nord.”
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