CBC/Radio-Canada has chosen Acast to sell its podcast slate internationally.
The public broadcaster’s first official podcast partner for international sales, Acast will sell advertising and sponsorships to clients outside of Canada, including the U.S. and Europe.
Founded in 2014, Acast is a Stockholm-headquartered host, monetizer and distributor of audio content with sales teams in 10 countries. It represents podcast publishers including the BBC, Radio New Zealand, Yahoo!, VICE, Vogue, The Financial Times, The Guardian, and The Economist, among others.
“Our mandate is to inform, enlighten and entertain listeners, and we are excited to be partnering with Acast to support our global ambition and reach, as we look to bring Canada to the world through our unique and diverse original programming,” said Heather Gordon, Director, Digital Sales, CBC & Radio-Canada Media Solutions, in a release. “Acast’s experience representing premier podcast brands, perfectly aligns with our award-winning content and global pursuits.”
With more than 11 million listens each month, according to numbers provided by the public broadcaster, CBC/Radio-Canada’s podcast portfolio includes hits like Alone: A Love Story, Uncover, and Someone Knows Something, in addition to the recently released Hunting Warhead, an international co-production exploring online child exploitation, produced with Norway’s Verdens Gang (VG) newspaper and with support from Australia’s ABC Audio Studios.
“With millions of listens each month, CBC/Radio-Canada is truly considered to be one of the world’s leading podcasting publishers, but one of the most exciting things is that they’re being listened to much further afield. Our partnership will allow them to make the most of that global opportunity by expanding into new markets and bringing in revenue from all over the world,” said Susie Warhurst, Acast’s global head of content.
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