David Bray, President of Bray & Partners Communications.
Phone: (416)431-5792
E-mail: davidbray@brayandpartners.com
Web sites: brayandpartners.com
davidbray.ca
As we ease into summer I have some hard numbers for you…the latest radio diary ratings. Let’s look at five of the top diary markets.
Victoria: Bragging rights at the top of the ratings heap go to The Q delivering a 15.2% share for A12+ (down from 15.6% in the fall. The Zone grabs the #1 spot with women 25-54 delivering a 17.8% share (up from 12.5%). The Q holds the #1 spot for males 25-54, posting a 21.8% share followed by The Zone with 18.8%.
Winnipeg: 680 CJOB grabs the #1 spot for A12+ with a 11.3% share of hours tuned (up from 11.0%). Taking the top spot for F25-54 was 103.1 Virgin Radio, posting an 11.4% share (down from 12.0% last fall). 92 CITI maintains its strong male presence grabbing the lead for M25-54 listeners, delivering a 10.5 % share (down from 12.2%).
Halifax: Perennial favourite Q104 takes #1 for A12+, posting a 10.4 % share of hours tuned (down from 11.2%). C100 takes top spot for F25-54, delivering a 20.1% share (up from 11.6 %). Q104 tops the list for M25-54 with a 20.8 % share (down from 21.0%).
Quebec City: CHOI 98.1 is #1 for A12+ with a 14.7 % share (up from 12.9%). WKND Radio 91.9 is tops with women, taking #1 spot for F25-54 delivering a 26.4% share (up from 22.3%). For M25-54, CHOI 98.1 is way out in front with a 27.7 % share (up from 27.3 %).
Ottawa: CHEZ-FM is #1 for A12+ with a 6.9% share (up from 4.3%). HOT 89.9 is tops with women, taking #1 spot for F25-54 delivering an 11.5% share (up from 10.9%). For M25-54, CHEZ-FM is on top at 11.3% share (up from 7.0 %).
See summary charts below: A brief overview of share figures from the latest Spring 2019 Diary Numeris release courtesy of David Bray…
Victoria
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ Diary Spring 2019 |
A12+ Diary Fall 2018 |
W25-54 Diary Spring 2019 |
W25-54 Diary Fall 2018 |
M25-54 Diary Spring 2019 |
M25-54 Diary Fall 2018 |
|
The Q |
15.2 |
15.6 |
10.1 |
14.4 |
21.8 |
25.9 |
|
CFAX 1070 |
11.3 |
10.1 |
5.4 |
3.0 |
5.1 |
5.1 |
|
The Zone 91.3 |
8.5 |
5.8 |
17.8 |
12.5 |
18.8 |
12.0 |
|
Ocean 98.5 |
7.5 |
8.7 |
16.1 |
18.4 |
2.8 |
7.0 |
|
Virgin Radio |
5.6 |
3.6 |
8.3 |
5.7 |
8.8 |
4.7 |
|
KISS |
1.7 |
2.3 |
1.7 |
2.8 |
2.1 |
4.5 |
Winnipeg
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ Diary Spring 2019 |
A12+ Diary Fall 2018 |
W25-54 Diary Spring 2019 |
W25-54 Diary Fall 2018 |
M25-54 Diary Spring 2019 |
M25-54 Diary Fall 2018 |
|
680 CJOB |
11.3 |
11.0 |
5.0 |
4.2 |
7.3 |
4.9 |
|
QX104 |
8.2 |
10.1 |
10.7 |
16.0 |
5.7 |
8.0 |
|
99.9 BOB-FM |
6.7 |
5.3 |
7.2 |
8.1 |
8.4 |
6.3 |
|
103.1 Virgin Radio |
6.3 |
7.1 |
11.4 |
12.0 |
6.8 |
8.2 |
|
94.3 the Drive |
5.8 |
5.1 |
4.2 |
4.5 |
8.4 |
5.6 |
|
TSN 1290 |
5.2 |
4.9 |
1.5 |
.8 |
8.7 |
10.2 |
|
92.1 CITI |
5.1 |
4.9 |
2.8 |
2.8 |
10.5 |
11.2 |
|
Power 97 |
4.6 |
5.3 |
6.3 |
5.9 |
8.6 |
10.3 |
|
KISS 102.3 |
4.2 |
5.4 |
5.1 |
11.2 |
3.2 |
4.7 |
|
Energy106 FM |
3.3 |
4.0 |
6.0 |
6.1 |
2.9 |
4.3 |
|
Peggy@99.1 |
2.6 |
2.4 |
6.1 |
3.7 |
1.2 |
2.7 |
|
Hot 100.5 |
2.4 |
1.3 |
3.8 |
3.2 |
3.5 |
1.3 |
Halifax
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ Diary Spring 2019 |
A12+ Diary Fall 2018 |
W25-54 Diary Spring 2019 |
W25-54 Diary Fall 2018 |
M25-54 Diary Spring 2019 |
M25-54 Diary Fall 2018 |
|
Q104 |
10.4 |
11.2 |
8.2 |
11.1 |
20.8 |
21.0 |
|
C100 |
8.3 |
6.3 |
20.1 |
11.6 |
7.7 |
3.5 |
|
Virgin |
7.9 |
7.9 |
12.5 |
14.7 |
15.2 |
8.4 |
|
Jack 92.9 |
7.4 |
7.5 |
10.2 |
9.3 |
12.1 |
12.4 |
|
89.9 The Wave |
6.5 |
6.6 |
4.1 |
6.8 |
6.6 |
7.0 |
|
FX 101.9 |
5.4 |
7.4 |
5.8 |
5.3 |
2.5 |
5.4 |
|
News 95.7 |
5.3 |
5.4 |
3.4 |
2.3 |
7.0 |
6.0 |
|
96.5 The Breeze |
5.1 |
2.7 |
7.6 |
5.2 |
3.4 |
3.6 |
|
Hot Country 103.5 |
1.9 |
2.9 |
3.0 |
3.7 |
1.7 |
3.5 |
|
Jewel 105 |
1.0 |
1.5 |
.1 |
2.4 |
1.5 |
3.5 |
Quebec City
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ Diary Spring 2019 |
A12+ Diary Fall 2018 |
W25-54 Diary Spring 2019 |
W25-54 Diary Fall 2018 |
M25-54 Diary Spring 2019 |
M25-54 Diary Fall 2018 |
|
CHOI 98.1 |
14.7 |
12.9 |
10.2 |
10.0 |
27.7 |
27.3 |
|
FM 93 CJMF |
12.9 |
11.7 |
5.4 |
6.8 |
11.7 |
9.5 |
|
WKND Radio 91.9 |
9.9 |
10.2 |
26.4 |
22.3 |
10.4 |
11.1 |
|
Rouge 107.5 |
8.9 |
10.2 |
15.9 |
18.1 |
5.4 |
6.0 |
|
Energie 98.9 |
7.9 |
7.1 |
10.4 |
8.6 |
13.0 |
10.7 |
|
FM 102.9 |
7.7 |
7.6 |
8.6 |
10.6 |
5.2 |
7.4 |
|
POP 100.9 |
4.2 |
4.5 |
3.9 |
5.4 |
2.6 |
2.8 |
|
BLVD 102.1 |
3.9 |
3.9 |
2.6 |
3.3 |
6.2 |
6.7 |
Ottawa
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
|
Station |
A12+ Diary Spring 2019 |
A12+ Diary Fall 2018 |
W25-54 Diary Spring 2019 |
W25-54 Diary Fall 2018 |
M25-54 Diary Spring 2019 |
M25-54 Diary Fall 2018 |
|
CHEZ-FM |
6.9 |
4.3 |
4.6 |
2.9 |
11.3 |
7.0 |
|
580 CFRA |
6.6 |
7.4 |
1.4 |
3.0 |
4.0 |
5.0 |
|
HOT 89.9 |
6.4 |
6.1 |
11.5 |
10.9 |
7.2 |
6.8 |
|
94.9 Rouge |
5.1 |
4.2 |
7.4 |
5.2 |
2.8 |
2.8 |
|
Majic 100 |
4.5 |
3.5 |
7.6 |
3.3 |
2.8 |
1.5 |
|
BOOM 99.7 |
3.6 |
4.7 |
4.0 |
5.9 |
3.5 |
6.7 |
|
CILV-FM |
3.5 |
4.2 |
6.2 |
5.3 |
6.7 |
8.9 |
|
Energie 104.1 |
3.4 |
3.1 |
4.0 |
4.6 |
7.7 |
5.5 |
|
Country 94 |
3.3 |
2.3 |
6.1 |
2.7 |
3.0 |
2.5 |
|
Jewel 98.5 |
3.2 |
2.5 |
2.6 |
1.6 |
.1 |
.2 |
|
JUMP 106.9 |
2.7 |
2.4 |
5.4 |
4.3 |
3.5 |
2.4 |
|
Country 101.1 |
2.7 |
2.4 |
2.5 |
4.1 |
1.7 |
2.1 |
|
WOW 97.1 |
2.4 |
2.5 |
3.3 |
2.6 |
.9 |
1.5 |
|
104.7 FM |
2.4 |
3.2 |
1.6 |
1.7 |
3.1 |
5.3 |
|
TSN 1200 |
2.4 |
2.1 |
.6 |
.4 |
4.6 |
4.7 |
|
KISS 105.3 |
2.3 |
3.2 |
3.3 |
6.8 |
2.8 |
3.5 |
|
Rebel 101.7 |
1.8 |
1.5 |
1.7 |
1.1 |
5.5 |
4.1 |
|
1310 News |
1.0 |
.9 |
1.1 |
.6 |
.8 |
.5 |
|
Pop 96.5 |
.9 |
1.3 |
.8 |
2.1 |
.8 |
1.3 |
