Numeris and NLogic have announced that they are officially unifying under a singular brand.

Going forward, the measurement agency and its insights arm will work together under the Numeris brand in a move to make measurement, data, insights and solutions services accessible from a single source.

“The media ecosystem continues to change, creating new opportunities and challenges for the industry,” said Alicia Olson-Keating, President & CEO of Numeris. “By bringing Numeris and NLogic together under one brand, we are simplifying how clients interact with our team while continuing to provide the data,insights and tools that support informed decision-making.”

“Our goal is to make it easier for clients to access the information they need,” added Catherine Malo, Senior Vice President, Marketing, Communications, Client Strategy & Solutions at Numeris. “A unified brand creates a more connected experience while building on the strengths and expertise that clients have come to expect from both organizations.”

As part of the transition, Numeris has launched a redesigned website that brings together its products, insights, resources and client information.