Corus Entertainment has announced it’s introducing a new weekday lifestyle and entertainment afternoon show, starting this fall.
TMS2 will be hosted by The Morning Show entertainment reporter Morgan Hoffman. Airing weekdays at 1 p.m., the hour-long program will broadcast on Global and stream on STACKTV beginning this September.
Corus says based on the success of The Morning Show, TMS2 will be powered by the stars of the network’s top programs across Global, W Network, Home Network, Flavour Network, Slice, and Showcase, featuring expert-driven segments across home, fashion, food, and wellness, along with A-list celebrity interviews.
The show will also serve as a conduit allowing viewers to shop Corus’ commerce platform, NextScreen, by scanning a branded QR code.
“As the #1 Canadian news/lifestyle morning program reaching 2.4 million Canadians on linear TV alone each month, The Morning Show has long been a trusted part of Canadians’ morning routines, and we’re delighted to build on that legacy by introducing even more amazing content for viewers with our new afternoon program, TMS2,” said Jordan Schwartz, Head of Morning Programming, Corus, in a network announcement. “With Morgan at the helm, she has become not only a familiar and beloved presence for our audiences, but also a trusted voice for the latest in entertainment, and we’re excited to bring that same energy and expertise to viewers every weekday.”
“With the expansion of The Morning Show, clients now have more opportunities than ever to seamlessly integrate their brands into a natural and engaging shopping experience on TMS2,” added Christopher Mercer, Senior Vice President, Media Sales and Solutions. “As we see retail commerce gain popularity, brands are increasingly looking for ways to connect discovery with conversion, which is something we can do through tools like NextScreen, in an authentic and real-time way.”
TMS2 will be executive produced by Morley Nirenberg, with Sandy Chronopoulos serving as supervising producer. The show is produced in association with WPP Media Motion Entertainment.
