HomeSports MediaBell Media unveils multi-year WNBA broadcast...

Bell Media unveils multi-year WNBA broadcast & streaming partnership

Bell Media has announced a historic multi-year broadcast and streaming partnership with the Women’s National Basketball Association (WNBA), starting with the upcoming 2026 season.  

Under the agreement, the network is now the official media partner of the Toronto Tempo, with TSN to deliver live coverage of the team, additional regular-season matchups from across the league, and the vast majority of marquee events such as WNBA All-Star, WNBA Playoffs, WNBA Finals, and WNBA Draft. A select number of Tempo games will also air on CTV and stream on Crave through the live CTV channel, with the schedule to be announced later this season.  

“The momentum around the WNBA in Canada is at an all-time high, and this partnership represents an important step in providing fans in Canada with unprecedented access to their favorite teams and players at a historic time of the first ever Canadian team in the WNBA,” said WNBA Chief Growth Officer Colie Edison. “TSN shares our commitment to providing fans with best-in-class coverage that will elevate the WNBA and women’s basketball in Canada.”  

“With a generation of exciting new stars, the growth of the WNBA continues to be simply phenomenal. It’s an honour for TSN to showcase the country’s first WNBA team, the Toronto Tempo, for years to come,” added Shawn Redmond, Vice President, Bell Media Sports. “As the home of basketball in Canada with a wide-ranging portfolio of women’s sports coverage, this partnership is an ideal fit for the TSN audience. We can’t wait to shine the national spotlight on the incredible athletes taking flight in the WNBA.” 

According to audience data supplied by Bell Media, Canadian viewership of the 2026 WNBA Draft (April 13) on TSN was up 172% vs. 2025. The WNBA’s 30th regular season will tip off on Friday, May 8 and conclude Thursday, Sept. 24, with each team playing 44 games. The WNBA Playoffs, presented by Google, get underway Sunday, Sept. 27, culminating with the best-of-seven WNBA Finals. 

Prime Video will also broadcast 31 WNBA games this season, including the Los Angeles Sparks at Toronto Tempo matchup on June 25.

Connie Thiessen
Connie Thiessenhttps://broadcastdialogue.com
Connie has worked coast-to-coast as a reporter, editor, anchor and host at CKNW and News 1130 in Vancouver, News 95.7 and CBC in Halifax, and CFCW Edmonton, among other stations. With a passion for music, film and community service, she led News 95.7 to a 2013 Atlantic Journalism Award and regional RTDNA award for Best Radio Newscast. More recently, she was nominated for Music Journalist of the Year at Canadian Music Week 2019. To report a typo or error please email - corrections@broadcastdialogue.com

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