Spotify says video consumption and payouts to creators are up, following the launch of its Spotify Partner Program last month in Canada, the U.S., UK and Australia.
The streamer released data Thursday saying its video podcast consumption is up more than 20% since the program’s launch, with payouts to creators in January increasing by 300% year-over-year.
The company said hundreds of creators surpassed $10,000 in monthly revenue on Spotify, with the top earners crossing well into six figures in the first month alone.
Among the podcasts experiencing that success through the program are Modern Wisdom, hosted by Chris Williamson, which increased consumption on Spotify by 36%; We’re All Insane, the mental health podcast hosted by Devorah Roloff, which earned more than $17,000; and Kinda Funny Gamecast, a video game podcast that has purportedly earned $10,000.
The Spotify Partner Program offers creators multiple revenue streams, including audience-driven payouts from Spotify Premium video engagement in select markets, as well as ad monetization on Spotify Free and other podcast platforms.
“As video consumption continues to grow on Spotify, we aim to give creators more opportunities to earn while giving our users a more seamless and delightful viewing experience,” the company said in a release.
According to data from Cumulus Media, the share of Americans watching video podcast content continues to rise, reaching 40% of all users last year – a 12 percentage point increase from 2022.
On this side of the border, YouTube has surged as the preferred platform to consume podcasts, according to the latest Canadian Podcast Listener survey, moving from 29% to 35% year-over-year.
