Contend, a content creation and marketing company in Canada and the U.S. that counts Amazon, Meta and Disney among its clients, has announced a strategic partnership with Postmedia Network to launch Postmedia Studios. Contend says the collaboration “seeks to harness the potential of Bill C-11, the Online Streaming Act,” with the platform to feature a slate of original programming from Canadian creators, including film, television and short-form formats, diving into both real-life stories and historical events, spanning true crime, sports heritage, and documentaries. All intellectual property will be created, owned, and produced by Canadians, focusing on amplifying Canadian stories through the Postmedia network, which will leverage its extensive content archives to license and co-produce new content.
Virtual Artifacts Inc. (VA) has announced the public release of its digital platform, Hibe. Combining search, content discovery and social interaction, the Hibe platform promises a similar experience to top news aggregators and social media platforms, allowing users to explore, share, and engage with stories from verified traditional media outlets as well as citizen journalists. The Montreal-based tech provider says Hibe is a compelling alternative to dominant social media platforms that have absorbed traditional media audiences, content and ad revenues, empowering publishers of all sizes to reclaim their earned audiences across social media.
The X TV app beta is now available on several app stores, with more platforms on the way 📺
Paired with our upcoming Video Tab, this marks a massive leap forward in transforming X into a video-first platform and unlocking new opportunities for creators, advertisers, and our… pic.twitter.com/1P72feD4Fd
— Engineering (@XEng) September 3, 2024
X has officially launched the beta version of X TV, its connected TV app, posting that the step marks “a massive leap forward in transforming X into a video-first platform.” Similar to the YouTube TV app, the X TV interface provides an overview of all video content available to watch on X. The app features a trending video algorithm, powered by AI, and cross-device compatibility.
