Numeris has announced the release of its Hybrid Linear TV measurement service for its video clients, developed in partnership with Kantar Media. Enhanced Television Audience Measurement (TAM) incorporates Return Path Data (Big Data) from Set-Top-Boxes (STBs) to TAM data (Panel data). Numeris says the approach addresses the fragmented TV landscape while reinforcing audience behaviours already reported under TAM. The audience measurement agency says the hybrid method will provide more granularity and better accuracy, offering audience stability, program-level audience estimates for niche or spill stations, and a better understanding of the complete broadcast TV landscape by reporting data from U.S. spill and unencoded stations that currently isn’t available. Read more here.
Ross Video has introduced Raiden, data-driven weather graphics software designed to help newsrooms elevate their storytelling with more immersive real-time weather content. The first release of Raiden brings weather graphics to the XPression toolbox, allowing meteorologists to collaborate with producers and designers across departments to prepare weather and climate content from anywhere. The Icelandic National Broadcasting Service (RUV) was the first adopter of the Raiden system in their newsroom.
Vaudeville Sound Group’s Vancouver location has invested in a new Foley stage and assembled a team of experienced Foley artists to enhance its audio post-production offering. Vaudeville’s Foley work for immersive projects includes the recently announced mixed reality (MR) game Starship Home and virtual reality (VR) game Fight Flight, in addition to delivering the true-to-life 3D Foley for the creative launch of the Alliance for Open Media’s Immersive Audio Models and Formats (IAMF) specification with Google and Samsung at CES 2024.
