ZoomerMedia has added Curiocity Group Inc. to its portfolio, one of Alberta’s leading digital media publishers, with a presence in Calgary, Edmonton, Toronto, Vancouver, Montreal and Ottawa.
According to data supplied by ZoomerMedia, Curiocity’s hyper-local food and experience-driven content boasts four million daily readers. The acquisition is ZoomerMedia’s seventh in two years as Founder and CEO Moses Znaimer carries out a plan to expand the company’s reach beyond its original 45+ core demographic.
With the acquisition, the company says it’s now reaching over 90% of Canada’s English-speaking population, boosted by Curiocity’s audience – 85% of which falls between the ages of 18 and 44.
“When I launched CityPulse in 1977, I said, ‘The best TV tells me what happened to me, today,'” said Znaimer, in a company announcement. “Now, digital is how Millennials and GenZ get their local info. With blogTO, we own local in Toronto and the GTA; with Daily Hive we own local in Vancouver and the GVA; and now with both Hive and the much-admired Curiocity, we own local in Calgary and Edmonton. Curiocity, along with Daily Hive and LudwigVan, also have contributors in Ottawa and Montreal.”
“Curiocity is the last piece in the puzzle and cements the Zoomer Digital Network as Canada’s most dominant digital force with over 1 billion annual page views and social media engagements,” Znaimer added. “Along with EverythingZoomer.com, The Peak, LudwigVan, blogTO, Daily Hive and our legacy television, radio, and print properties, Curiocity amplifies our ability to appeal to all generations regardless of the platform or genre of their choice.”
“From day one, our focus has been on building a business, a brand, and a model that can go beyond just the two of us and our small, but accomplished, teams,” said Curiocity Co-Founders and siblings Mark Montanini and Lisa Briscoe. “Local is Moses’ wheelhouse. His expertise, along with ZoomerMedia’s guidance and large and robust sales force, will enable Curiocity to scale to new heights that would otherwise be impossible to achieve independently. We’re excited about what the future holds for Curiocity and look forward to growing our monthly content views, already at over 250 million, across all platforms including the coveted Meta where we remain available for business.”
The acquisition, valued at $5 million, comes on the heels of ZoomerMedia’s recent announcement that it also intends to boost its traditional media assets with the purchase of Owen Sound’s Bounce 92.3 FM (CJOS-FM), one of 45 radio stations Bell Media is divesting, pending CRTC approval.
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