Narcity Media Group (NMG) has announced the launch of new local creator talent agency, Rally, focused on local Canadian creators who might be overlooked by larger talent agencies.
Aiming to sign up 250 creators across Canada by the end of 2024, Narcity says Rally will offer an array of advertising opportunities for brands and agencies looking to engage in the local creator economy – from single-creator activations to multi-creator, cross-market and cross-vertical activations, along with content licensing agreements.
“The global Creator Economy is on track to double in size to $480 billion by 2027, indicating serious growth,” said Narcity CEO Chuck Lapointe, in a company announcement. “We believe there’s a significant, yet largely untapped opportunity in Canada’s market, particularly for local creators. Launching Rally as part of our Marketplace products & services is an exciting step for us. It aligns perfectly with our decentralized distribution model that embraces the creator economy. Rally is a key part of our mission to build the future of local media, and we’re eager to demonstrate the significant impact local creators can have.”
Narcity has hired Tristan Rahman, co-founder of influencer marketing platform Rizer Social AI, as the Head of Creator Partnerships.
“This is an incredible opportunity to reaffirm Narcity Media Group’s cultural authority in Canada and embrace the true potential of creator marketing into its advertising solutions,” said Rahman. Rally plays a pivotal role in connecting the stories of talented and underserved creators across all local markets here in Canada. Our mission is to ensure creators in our network have the resources they need to flourish in their content journey, visibility and access to top brands that align with their values and foster a sense of community that is rooted in Canadian pride. We set out to solve the challenge of fragmentation with creator marketing across Canada through world class process, proprietary tech, and outstanding results with content and performance with the best creators this nation has to offer.”
Among the creators signed up so far are Toronto-based dancer and musical artist Alexander Panetta; GTA food-focused content creator Andrew Boateng (@the.6ix.eats); P.E.I. parenting creator Mary Jo Bernard (@maryjobernard); Vancouver beauty and lifestyle influencer Michelle Chen (@baybemichelle); Montreal figure skater Lea Marcantoni (@lmarxtoni); Toronto-based South Asian creator Aman Pannu (@kaurscloset); and TV personality Frankie Cena (@frankiecena).
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